With the Asia Pacific market for digital industrial cameras growing faster than any other world-wide, Basler from Ahrensburg in the Hamburg Metropolitan Region is expanding the production of its ace series cameras to meet the demand. A new, state-of-the-art facility, located in Singapore, will serve as the final assembly and distribution point for the most popular ace camera models. The locally assembled cameras will be sold to the Asia Pacific market only.
Best result in history
The Ahrensburg camera manufacturer Basler achieved the best result in its 25-year history of the company in the fiscal year 2013. Sales increased by 16 per cent to 65.1 million. Earnings before taxes rose by 39 per cent to 7.8 million euro (previous year: 5.6 million euro). The pre-tax return rate improved from ten to twelve per cent. For the current year, Basler expects an increase of sales to up to 74 million, with breaking the 100-million-euro barrier by 2017.
Success with specialist cameras
The unparalleled growth is pushed by Basler‘s innovative cameras, which today account for 95 per cent of sales: area scan, line scan, and network cameras for applications in industry, transport and video surveillance, as well as medicine and life sciences. Practical applications range from speed monitoring and inspection of the eye to the identification of bruises and blemishes in fruit and vegetables. Basler‘s NIR cameras are strong tools in detecting damaged spots under the peel that are invisible under normal light. Another field of application are animation films. Take, for instance, the Hollywood blockbuster “Avatar“ that has been produced with the help of Basler cameras. In total,130,000 cameras were sold last year. 300,000 units is the target for 2017.
Recruiting new staff
To achieve its ambitious goals, the global player plans to hire new staff for its headquarters in the Hamburg Metropolitan Region. By 2017, 170 new jobs are to be created in Ahrensburg. To provide additional office space, premises on the company‘s ground currently leased out to third parties will bereintegrated into Basler‘s corporate infrastructure.
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