Hamburg News: Tourism - one of the highlight events: the event Blue Port is shown with Elbphilharmonie during night time.
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North Germany gaining popularity as tourist region

Travel industry in north going well - positive mood in hospitality sector, IHK Nord survey finds

The good mood in the north German travel industry reached an index value of 134 points, a survey by IHK Nord of 1,000 companies has found, according to a press release Tuesday (July 4, 2017). The survey scanned hotels, restaurants, travel agencies and bus companies in five north German states and asked about their economic situations in the first half of 2017. The very good score is similar to figures for autumn 2016. The travel industry scored 128 points – an indication of positive business development and increasing holiday demand.

Dr. Wolfgang Blank, Chairman of IHK Nord, said: “It is particularly pleasing to see the rising number of guests in the north. Overall, more efforts should be undertaken to bring tourists from abroad to the north in future. There are many unused opportunities for the tourist industry here.”

Hotel occupancy in Hamburg

A total of 6.6 million guests in 2016 accounted for 13.3 million overnight stays in Hamburg – an increase of 5.5 per cent or 692,000 overnight stays over 2015. The annual results surpassed those of the previous year for the fifteenth consecutive time. Room capacity averaged 79.6 per cent last year. Commenting on the developments, Michael Otremba, Managing Director of Hamburg Tourismus GmbH, said: “Last year, we managed to get another 292,000 people (over 2015) excited about Hamburg. That is due to countless stories and pictures by people in the tourist industry that stir up enthusiasm for Hamburg among new guests. Guests then share their personal experiences on social media and are thus credible messengers. Visitors who come to Hamburg for meetings and congresses leave the city as important multipliers for their sector and come to the Hanse city again for private reasons. We want to make even stronger use of this potential for communication in Hamburg’s tourist sector.“

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