With ten competitions scheduled to take place south of the Elbe river, the south of the Hamburg Metropolitan Region is also excited by the prospect of Hamburg hosting the world’s largest sporting event. The 2024 Summer Olympics will bring along benefits for the population, the infrastructure, and the economy, the business developers of Süderelbe AG are being convinced. In line with the claim “Be there” they demand additional infrastructural improvements. For entrepreneurs, information sessions have been announced.
Plans For The South
“Following Hamburg’s successful national application, it is now time to build the port link road, to upgrade bridges, and to link the A26 to Stade and to A 7” says Dr. Olaf Krüger, CEO of Süderelbe AG. The business development corporation of Hamburg’s south defined its demands for infrastructural improvements in a paper presented in 2012.
Marketing Effects For The Region
“Hotels and service providers in the region will be able to benefit from numerous marketing effects for the region and their own business”, adds Dr. Krüger. To create benefits before, during and after the games, packages with now be bundled in co-operation with partners from the region.
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