Hamburg News: Tourism - one of the highlight events: the event Blue Port is shown with Elbphilharmonie during night time.
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Social Travel Summit 2015 To Be Held in Hamburg

Travel bloggers, tourism professionals, and marketing experts to meet in April at Hamburg's East Side Hotel for Networking.

After the successful start in Leipzig in 2014, the second Social Travel Summit will be held at Hamburg’s East Side Hotel 21 – 22 April 2015. Initiated by iambassador, the network meeting of travel bloggers, marketing experts, and tourism professionals will be organised in co-operation with Reiseblogger Kollektiv and Traveldudes. The German National Tourist Board (DZT) is the main sponsor of the event, which is expected to attract 150 participants from blogging, tourism, and marketing.

Digitalisation of communication

“The first Social Travel Summit highly supported our current campaigns and thus our social media marketing in the social networks. The event’s hashtag #STSLeipzig (28 million impressions), the topic hashtags #welterbegermany (18 million impressions), and the hastag # germany25reunified (8 million impressions) achieved strong attention worldwide. That is why we are suppporting the even also in 2015”, said Petra Hedorfer, CEO of DZT.

“Hamburg is the perfect setting for this international forum of experts. The city has many exciting stories to tell and boasts unique visual experiences. For the Hamburg Tourism Board, the event is an important component in the process of internationalisation and digitalisation of communication”, says Dietrich von Albedyll, managing director of the Hamburg Tourismus Board as a representative of the host city.

Travel Bloggers and Online Marketing Push the Industry Forward

Keith Jenkins, CEO of iambassador: “At the first STS in Leipzig, 120 international experts discussed the latest trends in online and social media marketing within the travel industry. We organised keynote lectures by experts, panel discussions and workshops, as well as a think tank that published the well-received STS Think Tank Report. I am sure that our 2015 programme will make a significant contribution to shaping the future of travel blogging and online marketing. For applications, please refer to “. Http: // thesocialtravelsummit. com.

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