The city of Hamburg is showcasing under the theme of “rough and beautiful” at the world’s leading travel show ITB, which opened in Berlin Wednesday (March 8) and runs until Sunday (March 12, 2017). Michael Otremba, Managing Director of Hamburg Tourismus GmbH, said: “We comprehend Hamburg as a modern city of contrasts. The apparent contradictions between ‘Harbour City and Neighbourhood Graffiti’ offer interesting arcs of suspense for distinctive stories. One main theme is the Elphilharmonie with its modern glass facade atop the historic Speicher which is synonymous for the rough and beautiful city of Hamburg.” The new design of the stand at the fair highlights these contrasts and conveys creativity, openness, courage and an urban quality of life.
3D model of Elbphilharmonie
The 650-square metre stand on two levels is a key attraction in the North German hall. Stories about the city and partners of the stand will be shown on a huge LED screen. A 3D model of the recently opened Elbphilharmonie is likely to prove a huge visitor magnet and give guests an idea of the architecture and a hands on experience when touching the model. Some of the other sites presented include the Thalia Theater and the Hamburg State Opera. Around 600 expert talks are expected to be held at the Hamburg stand.
Hamburg gaining popularity as tourist destination – at home and abroad
A total of 6.6 million guests in 2016 accounted for 13.3 million overnight stays in Hamburg – an increase of 5.5 per cent or 692,000 overnight stays over 2015. The annual results have surpassed those of the previous year for the fifteenth consecutive time. Room capacity averaged 79.6 per cent in 2016. Other highlights that are likely to boost tourist numbers this year include the first concerts at the Elphilharmonie, the international “Theatre of the World” (May 25-June 11, 2017) which is being held again in Hamburg for the first time since 1989. Both the popular Hamburg Cruise Days (September 8-10, 2017) attracts record ship numbers as well as fans of the Blue Port light installation. The Reeperbahn Festival will also draw many international music fans from September 20-23, 2017.