A total of 3.4 million guests from Germany and abroad spent around 6.8 million overnight stays in Hamburg from January to June, according to Statistics Office North. This represents an increase of 4.6 per cent in overnight stays over the same period in 2017. “The tourism industry in Hamburg continues to develop at a healthy level. The good half-year result once again confirms the growing importance of the industry for the entire metropolitan region,” said Frank Horch, Head of the Ministry of Economics, Transport and Innovation.
More guests from Germany and U.S.
Of the 6.8 million overnight stays, German guests accounted for 5.2 million overnight stays, an increase of 5.8 per cent. Foreign overnight stays increased by 0.7 per cent to 1.6 million. The largest group of foreign guests came from Britain – with 166,931 overnight stays and an increase of 0.9 per cent, followed by Switzerland (166,541) Denmark (155,600) and Austria (127,389). The 5.5 per cent increase in the number of overnight stays by guests from the key overseas U.S. market is favourable. Developments since 2013 point to an increase of around 30 per cent.
Positive perception of Hamburg
“Hamburg is attractive, varied, surprising and cosmopolitan. It is traditional and modern at the same time. Such characteristics are mentioned in the study entitled ‘Destination Brand’ when German respondents describe Hamburg. We must continue our dynamism abroad to attract the necessary attention and stimulate travel. This is also reflected in the moderate growth in overnight stays abroad,” said Michael Otremba, Managing Director of Hamburg Tourismus GmbH. The company has forecast growth of 3 to 4 per cent in tourism for 2018.
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