Hamburg News: Tourism - one of the highlight events: the event Blue Port is shown with Elbphilharmonie during night time.

With one click to more culture

Hamburg Tourism Board launches new event data base. Unique system in Germany enhances visibility and bookability of cultural events and locations in the Hamburg Metropolitan Region.

Hamburg and its metro region has a lot to offer in culture. To make the region’s cultural landscape more known, and to enhance booking options, the Senate of Hamburg asked the Hamburg Tourismus GmbH to develop an improved event database. Both in terms of quality and quantity, the system is unique in Germany.

Direct bookings for events in the metro region

“This new interstate co-operation is yet another project that is not only of benefit to institutions and providers of services involved, but also to all citizens of Hamburg and its metropolitan region”, said Olaf Scholz at the press conference held this Wednesday. The First Mayor of Hamburg continued: “It is also another example of the excellent co-operation of Hamburg and its surrounding states Lower Saxony and Schleswig-Holstein. With our central database, we cover about 80 per cent of the events. Take, for example, Hamburg where all performances of Deutsches Schauspielhaus, Thalia Theatre, State Opera and concerts of Hamburg Musik are not visible on a platform that allows direct booking. In addition, smaller events and culture formats from all districts of the Hamburg Metropolitan Region, which were not visible anywhere else before, now benefit from the nationwide reach.”

Enhancing nationwide awareness for Hamburg’s cultural scenes

Hamburg Minister of Culture Prof. Barbara Kisseler: “With the event data base, the colourful culture alive in Hamburg and its metropolitan region will be visible and available for booking at a glance for the first time on the website relevant both for tourists and residents of Hamburg. For cultural institutions, whether large or very small cultural and entertainment venues, the data base will make their projects known outside their local home sphere, and thus attract even more visitors to the cultural programme of Hamburg and its metro region.”

An event database for the metropolitan region

“Culture is one of the world’s main motives for travel, and events are a major practical travel occasion. With this holistic view of the event sector, Hamburg’s profile as a destination for culture and tourism can be sharpened,” said Dietrich of Albedyll, Managing Director of Hamburg Tourism Board, which so far invested more than 2,500 man hours into the set up of the database and the basic work in the current pilot phase. The aim is to map the 3,000 venues in the metropolitan region of Hamburg, along with 5,000 monthly events in the data base. In the next step, the system will be linked to other websites of the metropolitan area to expand the information quality.
Cultural institutions, broadcasters, content producers, counties, districts or municipalities will be able to fill the data base by a CMS system that includes technical interfaces to existing databases.

1,200 texts and 1,000 photos to start

The introductory phase of the event database will end in September 2014. For the launch, more than 1,200 texts and 1,000 photos were entered for the month of August, with 7,000 events already listed in the system. Currently, data volumes and data quality are being increased, the technical infrastructure is being expanded by the experience of the pilot partners. The project duration is initially a total of three years. The project is financed by the cultural and tourist tax.

source and further information
You can view the event database directly via the following link:

More articles

  • There are no older articles in this category.
  • There are no newer articles in this category.