Hamburg News: Tourism - one of the highlight events: the event Blue Port is shown with Elbphilharmonie during night time.
Michael Otremba © Behörde für Wirtschaft, Verkehr und Innovation

Michael Otremba takes office as head of Hamburg Tourism

Otremba, 45, succeeds Dietrich von Albedyll as Managing Director of Hamburg Marketing and Hamburg Tourismus GmbH

Michael Otremba, 45, took office on May 1, 2016, as sole manager of Hamburg Tourismus GmbH. Otremba will join Dr. Rolf Strittmatter and Thorsten Kausch as managing directors of Hamburg Marketing GmbH as well.

Dr. Rolf Strittmatter, Chairman of the Managing Board of Hamburg Marketing GmbH, said: “We are delighted to have in Michael Otremba, a successful and experienced executive, aboard. His expertise will push forward the positive developments at Hamburg Marketing and Hamburg Tourism in future.”

From 2008, Otremba worked at Munich Airport as Vice President with responsibility for advertising, media and marketing. He succeeds Dietrich von Albedyll at Hamburg Marketing. Otremba was born in Stade and worked in sport marketing for ten years among others at Sportfive in Hamburg and for Sportfive at Borussia Dortmund. Commenting on his new role, he pointed out: “Hamburg and tourism are undergoing a fascinating development process. So I am all the more pleased about the new tasks and the team with whom I will tackle the challenges in future.”

Tourism in Hamburg heading for record

Hamburg’s tourism sector has been growing for 14 years and in 2015, 6.3 million guests accounted for 12.6 million overnight stays – an increase of 5.3 per cent. Occupancy rates averaged 78.3 per cent last year, according to Hamburg Tourismus GmbH. More than 13 million overnight stays are expected this year, which is predicted to account for an increase from 3 to 5 per cent. Hamburg has already established itself as one of the most popular destinations for city trips in Europe. And tourism counts among the city’s key growth sectors.

Several milestones

Otremba takes office in exciting times. Six new hotels, including the Westin Sheraton in the Elbphilharmonie, are due to open in Hamburg this year adding around 1,900 beds. The Hamburger Kunsthalle has just reopened its doors after extensive refurbishment and the launch of the AIDAprima on May 7, 2016 is likely to be another milestone for Hamburg as a shipping location.

Sources and further information:

Hamburg Tourismus GmbH

Hamburg Tourismus GmbH is a public private partnership. The shareholders are Hamburg Marketing GmbH (51%), Tourismusverband Hamburg e.V. (29%), DEHOGA Hamburg e.V. (10%) and the Chamber of Commerce Hamburg (10%). Thus, marketing tourism is shaped by the most important opinion formers in Hamburg.

Dr. Rolf Strittmatter
Hamburg Marketing GmbH

As a strategic driver of marketing, Hamburg Marketing GmbH is responsible for developing, communicating and steering the Hamburg brand with the aim of increasing added valued and the quality of life in city.

We strive for a public image that reflects an integrated presentation of the Hamburg brand and heightens the renown of people and company. Hamburg Marketing GmbH also gives guidance and advises partners. The operating subsidiaries of the holding are Hamburg Tourismus GmbH, the Hamburg Convention Bureau GmbH as well as HWF Hamburg Business Development Corporation. Since January 2015, Dr. Rolf Strittmatter has been Managing Director of HMG and also heads HWF. He has been Chairman of Management at HMG since April 1, 2016.

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