Hamburg is a potentially great location for both national and international hotel investors, the Hamburgische Gesellschaft für Wirtschaftsförderung mbH (HWF) has concluded after the Expo Real, the leading international commercial property fair, in Munich from October 4-6, 2016. Demand for business and conference hotels still exists. Dr. Rolf Strittmatter, Managing Director of HWF, said: “Prior to Expo Real, we drew up a plan of hotel requirements to discuss the potential of Hamburg as a location with investors. Our efforts have been worthwhile. We are certain of being able to announce one or another settlement in the Hanseatic city in a few months time.”
Business opportunities offered by Fehmarnbelt link
Expo Real is Europe’s biggest international trade fair for property and investments. A total of 58 exhibitors and logo partners were presented at the Hamburg Metropolitan Region’s joint stand. Hamburg’s Senator of Urban Development, Dr. Dorothee Stapelfeld, and Dr. Peter Tschentscher, Senator for Finances, visited the fair in Munich. The Hamburg stand highlighted the construction of skyscrapers along the Elbe River and the development of technology centres such as the Hamburg Innovation Port. Together with Schleswig-Holstein, representatives of Hamburg informed visitors about economic opportunities in northern Germany offered through the planned Fehmarnbelt link.
Potential for developing foreign demand
Hamburg is one of the most attractive German locations for hotel investors and has the best hotel figures after Munich throughout Germany, according to Colliers International estate agents. The hotel market in Hamburg is characterised by enormous investments, positive developments in demand and supply and a steady trade fair business. Hamburg’s very good accessibility, growing demand in the Meetings Incentives Conventions Events (MICE) business, the city’s increasing popularity as a travel destination and constantly rising urban tourism puts it in a very good position. Foreign demand offers potential for development.
Mix of high-tech companies and research institutes
However, Hamburg has a backlog of demand, but a simultaneously high potential in terms of international congresses and meetings in the MICE segment. This results in a need for hotels that host congresses and meetings. The city’s excellent position, potential as an economic metropolis, the demand in the business segment and linked to special hotel concepts is still high. Efforts were thus undertaken at Expo Real to achieve additional settlements.
Hamburg presented the spectacular Channel Hamburg project to highlight the city as a technological location. The economic and innovation policy of the Hamburg Senate aims to promote application-orientated developments and networking between university and non-university research institutions. For 25 years, the Channel Hamburg has been a forward-looking location. It combines commercial areas in a traffic-favourable location, direct proximity to high-tech industry, university and non-university research and technology transfer facilities as well as and attractive envrironment for potential young residents. The location offers the best prerequisites with a mix of high-tech-companies and research institutes including TU Hamburg, institute of the German Aerospace Center (DLR) DLR and the Fraunhofer Society.
“Hamburg is not a city of skyscrapers”
The Hamburg Innovation Port adds another milestone to the entire district. This will provide room and more services for collaborations between research, founders and start-ups and for companies who are willing to move near the TU Hamburg-Harburg. The institutes of the German Aerospace Center (DLR) and Fraunhofer Society as well as TU Hamburg are among the high-tech companies and research institutes already located there. Apart from infrastructure for congresses and gastronomy, a platform is to be set up for expert discussions, workshops and conferences in commerce and science. The emphasis will be on developing digital technologies for transport systems in shipping, aviation, production and logistics. This will lend impetus to the senate’s research and innovation policy.
Skyscrapers in Hamburg were the topic of an event by the German Property Federation (ZIA) at Hamburg’s stand during Expo Real. Prof. Jörn Walter, Hamburg’s Chief Planning Director, said: “Hamburg is not city of skyscrapers – and does not wish to become so.” At the same time, skyscrapers are part of urban development. Generally speaking, permission to build moderately higher construction is to be given in future.
Entire range of property sector
Hamburg’s stand in Hall B2 at Expo Real was one of the largest and measured around 640 square metres. A record 58 companies, institutions and partners joined this year’s stand to reflect the whole range of the property sector in Hamburg. Newcomers included Fonds & Friends Verlagsgesellschaft mbH (Die Immobilie), HanseMerkur Grundvermögen AG, meravis Bauträger GmbH, MOMENI Projektentwicklung GmbH, Nord Project Immobilien und Beteiligungsgesellschaft mbH, Rheinmetall Immobilien GmbH, Senectus GmbH and VITZTHUM Projektmanagement GmbH.