Hamburg is a top destination for business travel. This has been confirmed by the latest issue of the highly reputed i Fairmas report. Published each month in co-operation with the industry newspaper Allgemeine Hotel- and Gaststätten-Zeitung (AHGZ), the report analyses the development of Germany’s most important hotel markets – Berlin, Dresden, Düsseldorf, Frankfurt, Hamburg, Cologne /Bonn, Leipzig, and Munich – in regard to MICE events.
Highest Occupancy Rates in Germany
Since the beginning of 2015, Hamburg has been enjoying the highest bed occupancy among the largest German hotel markets. The city’s 32,000 rooms in 320 accommodation establishments boasted an average occupancy rate of around 80 per cent; with May 2015 (latest figure available) reporting 80.7 per cent. The ADR (Average Daily Ratio) rose in Hamburg from 109.6 to 115.6 euro year on year, the Fairmas states. The RevPAR in euros (revenue per available room) climbed from 2014’s 87.9 euro to 93.3 euro in 2015. Major events like the Port of Hamburg’s Anniversary, this year’s Congress of Radiology and the early Pentecost attracted more business and leisure guests to Hamburg than ever.
Large Events Mean Growth
How much large events today influence the hotel industry became apparent in June, which suffered a decline in occupancy of 1.5 per cent and a deterioration in the rate of 0.4 percent by the lack of holiday and the shift of the popuar “Schlagermove” to July. The slight decline of June will be more than corrected by July, the Fairmas Hotel Report is convinced For July, its forecast is very positive in all three indicators: Occ: + 2,6 per cent, ADR: +3.2 per cent, RevPAR: + 5.9 per cent.
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