The average occupancy rate improved to 78.9 per cent last year. In 2015, the Hamburg Tourism Board expects another increase of overnight stays by five per cent.
More International Visitors
The Hamburg Tourismus Board (HHT) presented these figures at today’s press conference. According to HHT, the mark of twelve million nights was passed for the first time last year. Growth was mainly generated by the influx of international visitors. Their number climbed by 10.3 per cent or 274,000 guests to a total of 2.9 million people. In the past ten years, overnight stays by international visitors thus grew by 140 per cent. In 1992, they only accounted for one million. Number one source market is Denmark with 326,000 overnight stays (+26,2 per cent), ahead of Switzerland with plus 8.1 per cent to 284,000 nights. Also among the top five source market are the United Kingdom (278,000 nights), Austria (248,000 nights), and the United States of America (190,000 nights).
The high dynamics confirm the internationalisation strategy pursued by Hamburg Tourismus GmbH. Dietrich von Albedyll, CEO of HHT, said: “An international survey conducted last year confirms the measurements we have taken, aligning Hamburg’s tourism profile more to the needs and expectations of international visitors. A key tool of internationalisation is the development of advanced digital information service. Here, Hamburg has yet to catch up.”
Online Expertise To Be Expanded
Just in time for Arab Health, the largest exposition and conference for public health in Asia, the new website www.healthcare-hamburg.com was presented in Dubai. The dedicated platform created to promote Hamburg as a high-end destination of health and medical tourism has been jointly set up by the Hamburg Chamber of Commerce, the Hamburg Ministry of Health and Consumer Protection, and the Hamburg Tourismus Board. Key objective of the international information and service portal for medical and tourist services is a consistent increase in patients from the Arab Gulf States in Hamburg’s hospitals and prevention centers. Also promoted more strongly by HHT are the niche sectors “Accessible Tourism” and “Golf Region Hamburg”. The Hamburg Tourismus GmbH will launche new online platforms on both topic in March. HHT’s HamburgTourismusApp, successfully launched in both German and English, has recently been honoured with the fvw Online Marketing Award. The award recognises the holistic approach of HHT to offer each guest the right information at the right time.
Best Occupancy Rate In Germany
With an average occupancy rate of 78.9 per cent in 2014, Hamburg topped official statistics ahead of Munich (78 per cent) and Berlin (74.3 per cent). The average room rate rose by 4.1 per cent to 106.3 euro compared to the same period last year. The revenue per room (RevPAR) in Hamburg increased by 5.4 per cent to 83.9 euro. Until the end of 2017, a total of 20 hotels with 3,200 beds are to open in Hamburg, including, inter alia, the refurbished Reichshof in May 2015.
Economic engine for the city and region
“Never before the Hamburg tourism industry contributed so much to employment and life in the Hamburg Metropolitan Region.Never before, so many locals benefitted from the impact of tourism”, stated Andreas Rieckhof, Secreatary of State at the Ministry of Economy, Transport and Innovation, and confirmed his words by official statistics. “Since 2001, the number of people living from tourism has increased by 50,000 to today’s 97,000”, Rieckhof said.
Tourism Changes The Perception Of Hamburg
Dietrich von Albedyll also referred to the impact of tourism on the Hamburg brand. The CEO of HHT said: “Hamburg has changed and continues to be in the flux. Our studies show that Hamburg developed a a new perception and an improved quality profile. The positive development in tourism improved the Hamburg brand internationally and charged it with positive values.“Tourism plays akey role in inspiring investors or young talents to move to Hamburg and its metropolitan region.
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