The senate has created a basis for the artistic operation of the Elbphilharmonie and public Plaza when it opens on January 11 and 12, 2017. Extra funds have also been foreseen to boost Hamburg as a city of music with extra funds for the diverse, free music scene, the Elbjazz Festival and Ensemble Resonanz. A marketing campaign will use the opening phase to promote the City of Hamburg and it’s new landmark on an international scale.
Prof. Barbara Kisseler, Senator for Culture, said: “The construction of the Elbphilharmonie continues to make very good progress. During the last months, this has allowed us to lay the basis for the opening and later operation. The senate’s decision gives us the foundation for a clearly expanded, music education programme and gives important impulses for further developing Hamburg as a city of music.” She added: “The Elbphilharmonie will not only be one of the world’s best concert halls, but also a vibrant place of musical encounter and an open house for all.”
New impulses for Hamburg as a location
Thorsten Kausch, Managing Director of Hamburg Marketing, said: “The international marketing of the Elbphilharmonie will boost the global perception of both Hamburg and Germany and give new impulses as a high-performance and livable location. To Hamburg, the concert hall will be a landmark, akin to the Sydney Opera House, the Eiffel Tower in Paris or the Brandenburg Gate in Berlin, with a unique position and which will further heighten the attractiveness of the city.”
Plans take shape
The senate has revised plans from 2007 and adjusted them to the current developments. Apart from top class concerts, HamburgMusik will expand the Elbphilharmonie’s music education programme noticeably. Every schoolchild in Hamburg will attend at least one concert in the Elbphilharmonie, the senate has promised. To keep this promise, the activities of both HamburgMusik and the vocal museum, Klingenden Museums zur Musikvermittlung, will be held together in seven rooms at the Elbphilharmonie.
Opening programme in April
HamburgMusik, NDR Symphony Orchestra, the Philharmonic State Orchestra, Ensemble Resonanz and Konzertdirektion Dr. Rudolf Goette and other partners are scheduling 200 concerts in the Grand Hall and 100 concerts in the Recital Hall for the opening phase by early July. A total of 450,000 tickets will be available. The opening programme will be presented in April 2016.
In future, HamburgMusik will receive EUR 6 million annually for artistic operations and music education. To finance the bigger offer in the opening phase, it will also receive a one-off sum of EUR 5 million. The Elphilharmonie’s public Plaza will be open to the people of Hamburg and their guests from early November 2016.
More promotion of Hamburg’s music scene
The Elbphilharmonie allows Hamburg to build on its long music tradition and diverse music scene. Thus, the senate agreed Tuesday to put more funds towards Hamburg as a city of music. The Internationale Musikfest Hamburg, in which several members of the Hamburg music scene are involved, will receive half a million euro annually in future. From 2017, the Elbjazz Festival will receive EUR 200,000 annually and will be closely linked to the Elbphilharmonie. To boost the city’s free music scene, half a million euros will go towards a new “music city fund”. Financial support for the Ensemble Resonanz, the Elbphilharmonie’s future resident ensemble, will be increased from EUR 320,000 to EUR 450,000 per year.
The opening of the Elbphilharmonie as one of the world’s best concert halls and as the city’s new, future landmark offers a unique opportunity to boost the international perception of Hamburg. For this reason, the senate has decided to advertise the city internationally from early 2016 to summer 2017. And it has made EUR 10 million available in additional marketing tools.
Sources and further information:
Press Office, Kulturbehörde Hamburg
Tel.: 040/428 24 – 207