Hamburg News: Tourism - one of the highlight events: the event Blue Port is shown with Elbphilharmonie during night time.
Hammerbrook © Airbnb

Hamburg among Airbnb's Top 10

Airbnb tourists keen on authentic destinations. Hamburg's Hammerbrook ranks seventh

The online home rental service Airbnb has examined travel trends of 40 million guests in 2015 and ranked them according to trendiest towns and neighborhoods to kick off 2016. Top of the list is Chūō-ku in Osaka, Japan. Germany is also mentioned on the list and specifically Hamburg’s central district of Hammerbrook that came seventh. The Hammerbrook area with its lovely canals saw growth of 418 per cent in 2015 over 2014. Yet, Airbnb did not evaluate the absolute overnight figures, but rather the percentage of growth in terms of bookings on the platform in the respective suburb.

Perfect Mix

Hammerbrook, which is east of downtown Hamburg, has so far been known as a commercial and office location rather than a trendy area. However, Hammerbrook used to be known in pre-war times as “Little Venice” because of the many canals and bridges. This prompted some people to dub it Hammerbrooklyn. Tourists can book “in vogue lofts and romantic barges” in Hammerbrook via Airbnb. “Hammerbrook is a perfect mix of urban, industrial and green spaces,” the company noted. Also, visitors are fascinated by the contrast between old and new buildings which complement each other there.

Dipping into the culture of a suburb

The Top 16 resulted from an analysis of trips in 2015. It also showed which activities and attractions proved tourist magnets. The 16 trendiest suburbs include those with noticeably strong, rapid growth in Airbnb guests. Visitors could enjoy the places and not merely on an outer level. “Instead, people got to know the essence of a suburb’s culture and did not feel like temporary visitors, but as members of the community,” said Airbnb.

Insider tips instead of sightseeing

The vast majority (74 per cent) of Airbnb guests preferred to stay outside traditional city centres. “They are looking to become immersed in neighborhoods and live like a local.”

Source and further information:

Top 16 most popular suburbs - Airbnb for 2016*

1. Chūō-ku in Osaka, Japan
2. Banglampoo in Bangkok, Thailand
3. Brickfields, Kuala Lumpur, Malaysia
4. Capucins in Bordeaux, France
5. Koukaki in Athens, Greece
6. Triana in Seville, Spain
7. Hammerbrook in Hamburg, Germany
8. Kaneohe on Oahu, USA
9. Meireles in Fortaleza, Brazil
10. Roma Sur in Mexico City, Mexico
11. Oak Lawn in Dallas, USA
12. Poncey-Highland in Atlanta, GA, USA
13. District VII in Budapest, Hungary
14. Bukit Peninsula, Bali
15. Richmond in Melbourne, Australia
16. Constitución in Buenos Aires, Argentina

*Percentage of growth in guests in Airbnb rental accommodation in those suburbs between 2014 and 2015.

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