SXSW - © Merrick Ales
Das SXSW-Starter-Kit © STIL/Unsplash

What to bring to SXSW 2018!

Sanja Stankovic of Hamburg Startups reveals insider tips for SXSW

The end of the countdown is nigh and the world’s most important digital and creative festival starts Friday (March 9, 2018) in Austin, Texas. A strong Hamburg delegation including first-time start-ups like Nordantech and Qualitize, established companies like fischerAppelt, achtung! or Sutor Bank Hamburg is heading to the Lone Star State. Sanja Stankovic, co-founder of Hamburg Startups has a few tips for delegates’ starter-kits. This year is Stankovic’s eighth stint at SXSW on which she is now an expert. Now, Hamburg News reveals her ultimate tips for the festival.

SXSW starter-Kit

Ensure you fill out the ESTA correctly. This travel authorisation is essential for entering the United States. And expect a heatwave on your arrival in Texas where temperatures in March can easily top the 30 degree Celsius mark. Sun lotion, sunglasses and plenty of water are vital. Dress in layers! Many locations e.g. the Austin Convention Center have air conditioning on at full blast. Really comfortable shoes are advisable as you will have to walk, walk, walk and run sometimes.

Sanja Stankovic, Mitgründerin von Hamburg Startups
Sanja Stankovic, co-founder of Hamburg Startups © Rieka Anscheit

“Preparation is everything!”

Preparation is everything, said Stankovic who co-founded Hamburg Startups with Sina Gritzuhn. All those heading to Texas should complete their SXSW Social Profiles beforehand. This official communication hub allows you to link up with other delegates, attract attention and to be inspired by other people and their ideas. Leave as many social media profiles as possible, list web pages and other means of contact. Post a photograph for your badge as well. Otherwise, you may have to make do with a quick snapshot for ten days.

SXSW Go app

A schedule is essential to work your way through some of the 2,000 sessions on nine days. Choose two must-see events every day. All others are optional. In this way, the flow of events becomes easier to manage. Your essentials include a well-charged mobile phone and installed SXSW Go app – your personal event guide. You can also access SXSW Social Networking at any time. The app will also let you know when an event closes due to overcrowding – a first this year – and saves you time. Some of the overriding topics at this year’s festival can be found on Abby, the SXSW Bot which is based on artificial intelligence and will answer your questions in a chat.

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