SXSW - © Merrick Ales
Mit den SXSW Interactive Innovation Awards werden zukunftsweisende Projekte ausgezeichnet © Unsplash/Ross Findon

Three Hamburg-based projects in finals of SXSW Innovation Awards

Students' projects hoping for wins at 21st SXSW

Three Hamburg-based projects are among the finalists of the 21st South by Southwest – Innovation Awards in the “Student Innovation” category bringing the number of all German entries to four with one Berlin-based company in the “Privacy & Security” category. The 21st annual Interactive Innovation Awards presented by KPMG recognize the most exciting tech developments in the connected world. The Berlin-based botswatch has reached the finals of the latter category. Finalists win two tickets to the world’s largest creative fair underway in Austin, Texas from March 9-18, 2018.

Hamburg-based finalists in “Student Innovation” category

The Innovation Awards are presented in 13 categories e.g. smart cities, virtual augmented reality and student innovation. The top five finalists in the “Student Innovation” category include three marketing ideas for global brands such as Facebook, Philips and Samsung. The competing students are enrolled at the Miami Ad School Europe in Hamburg:

Facebook Messenger’s Blood Type bots

The projects use exceptional interactive technology project and feature the Facebook Messenger Blood Type Bots by Ryan Leckie and Jakub Straka, Miami Ad School Europe, Hamburg. Facebook’s messenger Chat Bot, announces when a nearby hospital needs certain types of blood. It compares users’ blood types with those in the hospital data banks and encourages Facebook to donate blood in the event of a match.

Facebook Messenger's "Blood Type Bots" from Ryan Leckie on Vimeo.

Philips HaptoCube

The Philips HaptoCube by Aleksandr Bobrov, Gabriela Marijke van der Linden and Carrie Tang, Miami Ad School Europe, Hamburg presents an emotional, yet scientific video. So-called cubes use haptic technology allowing parents inside and outside a waiting room to put their hands into a cube and hold their child’s hand during surgery.

Philips HaptoCube from Aleksandr Bobrov on Vimeo.

Samsung MagicBed

Samsung has developed a bed in collaboration with children’s hospitals and other specialists to let ill children, who are confined to their beds, go on exciting, discovery tours of the world. The Samsung Magic Bed video by Alex Lungu, Belén Aragon, Hannes Rath and Philip Ziegler, Miami Ad School Europe shows how a hospital bed motorised e.g. by vibration can be combined with virtual reality technology and allow the young patient to leave the bed and broaden their horizons.

MagicBed by Samsung from Alex Lungu on Vimeo.

Bot detection by botswatch GmbH, Berlin, reflects accomplishments in securing data and ensuring privacy and is the only German company in the “Privacy & Security” category. botswatch has developed a technology that provides real time detection and analyses of bot activity on digital platforms e.g. political debates on Twitter.

People’s Choice Award and ceremony

On March 11, 65 finalists across 13 categories will exhibit their work for SXSW registrants, who vote to determine the winner of the People’s Choice Award. The SXSW Interactive Innovation Awards will reveal winners in each of the 13 categories plus six additional honors including Best of Show, People’s Choice, Breakout Trend of the Event, Speaker of the Event and Meme of the Year. During the Innovation Awards Ceremony on March 13, 2018, the jury will announce the winners and present the coveted trophies.

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