SXSW - © Merrick Ales
Während der SXSW 2017 fanden mehr als 2.000 Konferenzsessions statt © David Zacek/SXSW

SXSW in figures

World's biggest creative festival - superlative event

Last year’s ten-day South by Southwest festival attracted 421,900 delegates who presented the latest trends and developments. Hamburg News presents below an overview of SXSW 2017 in figures, which indicates impressively what to expect in 2018.

24 tracks with around 71,000 delegates

Conferences were held in diverse sectors including Interactive, Film, Music and Convergence at the Austin Convention Center. Events were held at 15 other venues. Around 71,000 delegates took part in 24 tracks focusing on “Health, Intelligent Future, Start-ups & Tech Sectors, Virtual Reality and Augmented Reality” etc. Advance preparation was essential to attend some of the 2,000 conference sessions including keynotes, workshops, pitch events and mentoring sessions. Yet, delegates also had plenty of fun and entertainment as well with around 1,084 parties and official events in international houses, during happy hours and meet and greets. Last March, delegates from 95 nations travelled to Texas for SXSW.

Plenty of creative minds and managers

Women accounted for 45 per cent and men 54 per cent of delegates last year. Around 71 per cent of delegates were aged between 25 and 44 years. At least half had a B.A., 37 per cent had an M.A. or higher degree. Most delegates were employed (74 per cent) followed by the self-employed with 20 per cent and students who accounted for only 2 per cent. Around 21 per cent of participating companies were start-ups. The creative and management sector accounted for one quarter and 16 per cent were from sales and marketing divisions.

Forging new contacts – cultivating existing contacts

Delegates gave the following reasons for attending SXSW:

67 per cent hoped to forge new contacts
49 per cent sought more in-depth contact to existing clients
16 per cent sought new employers
12 per cent sought new investors
10 per cent sought new talents
10 per cent were launching a product or service
while 5 per cent wanted to invest in fledgling companies.

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