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Success of WindEnergy Hamburg 2014 confirms its novel concept

Premiere of WindEnergy Hamburg exceeds expectations. Good attendance by international visitors, high level of exhibitor satisfaction

It was an ideal start for the new event, WindEnergy Hamburg, which came to a close on Friday after four exhibition days at the Hamburg Fair site. “It was simply fantastic,” says Bernd Aufderheide, President and CEO Hamburg Messe und Congress. “The industry accepted its new leading global expo right away. We received congratulations from many exhibitors on this highly successful premiere. A great success for us”, Aufderheide summarised. “The companies clearly met the right customers and did good business. And the visitors were very satisfied.”

International market place: 1,250 exhibitors from 33 countries

The new lead fair clearly demonstrated its international character – more than 33,000 trade visitors from all parts of the world were there, getting information on the latest products and services from 1,250 exhibitors from 33 nations. A third of visitors were from outside of Germany, including 24 delegations from 22 countries. “It was evident that Hamburg has gained the recognition of the companies and the trade visitors as the ideal location for the leading wind industry fair,” added Bernd Aufderheide.

Wind capital Hamburg

The importance of the fair location was emphasised by Olaf Scholz, Mayor of Hamburg, who noted that “the Hamburg Metropolitan Region is not only home to the top manufacturers of wind turbines and wind farms. A great many small and medium-sized companies also have their headquarters here and their resources for project development, installation and maintenance. There is no question about it – Hamburg is the capital of the wind industry. And that is underscored by the success of WindEnergy Hamburg. It is a good thing that this expo is being held with us here in the North.” WindEnergy Hamburg 2014 was complemented by the H2Expo industry fair, whgich presented numerous new energy storage technologies and propulsion alternatives.

Visitor survey reveals key figures and interests

A representative visitor survey conducted by an independent market research agency showed that half the visitors were from the decision-making level of their companies. The visitors at WindEnergy Hamburg showed equal interest in onshore and offshore. The main focus of interest was on wind turbine manufacturers, followed by research and development. The success of this first WindEnergy Hamburg was confirmed by German and international associations of the industry. Gerd Krieger, Deputy Managing Director of VDMA Power Systems, said: “WindEnergy Hamburg 2014 has established itself as the platform for the international wind industry.” Hermann Albers, President of the German Wind Association BWE, stressed that “the industry presented the whole of its value chain at WindEnergy Hamburg. “ Steve Sawyer, General Secretary Global Wind Energy Council – GWEC. said: “I think it has been a great show. It’s packed, and all the members I have talked to at their stands are happy they came here. We had Indian governmental official delegations here, colleagues from Brazil, from South Africa, from Turkey, and of course the majority is the industry based here in Europe. So there is quite a good smattering of international participants.”

HUSUM Wind to follow in 2015

Peter Becker, Managing Director Messe Husum & Congress, too, was pleased with the success of the premiere of WindEnergy Hamburg – “This high-quality international wind industry fair has been successfully established in Hamburg. At the same time, the team from Messe Husum has met with a very good response for HUSUM Wind 2015 – we are organising this industry fair with a focus on the German-language market in cooperation with Hamburg Messe und Congress to host it next year, and celebrate the 25-year anniversary of HUSUM Wind!

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