Hamburg News - Docklands © Datenland Architektursimulation / Erik Recke


Please find detail on the nature, scope and purpose of the collection and use of data by the Hamburg Marketing GmbH (HMG).


Privacy Policy

The Hamburg Marketing GmbH is happy welcome you as a visitor to our website. The protection of your personal data is very important to us. The information below provides details of the nature, extent and purpose of collecting, processing and using your personal data while you are using our website. In case there are still questions, please feel free to contact our information center:
Hamburg Marketing GmbH, Wexstraße 7, 20355 Hamburg,
Continual technological development, changes of our services or in the law or any other reasons might require adjustments to our privacy policy. Therefore we reserve the right, to change our privacy policy at any time and we recommend you to inform yourself regularly about the current stand of the privacy policy.

1. Basic information

The meaning of “personal data” is defined by the German Federal Data Protection Act. This Act defines personal data as any information concerning the personal or factual matters of an identified or identifiable individual. This includes information such as your name, your address, your telephone number or your date of birth.
Unless stated otherwise in the following sections, no personal data will be collected, processed or used while using this website.
While accessing our website some information will be transferred, such as your IP address, used device (smartphone, tablet etc.), browser type/browser version (Internetexplorer, Firefox, Chrome, Safari), referrer URL (last website accessed), time of server request andtransferred data volume.
We are not able to allocate this data to a certain person. The collected data will be used solely to improve the design, contents and functionality of the website.

2. Collection, processing and transfer of personal data

We will collect your personal data if you disclose this information, e.g. if you contact us via email, contact form or in case of newsletter registration. Your personal data will only be used for the purpose for which you transferred it to us.
The information given in this context is given explicitly on a voluntary basis and with your consent. No personal data is transferred to third parties except where this is necessary according to the law, for handling your inquiry or if you have given your explicit consent.
You can revoke your consent to the collection, processing and use of your personal data for the future at any time.

3. No data transfer to third parties

No personal data is transferred to third parties except where it is necessary according to the law or with your express consent. If external companies will process your personal data, we will take all legal, technical and organisational measures necessary to make sure that these companies comply with the provisions of data protection law.

4. Newsletter

You can subscribe to our newsletter. Your e-mail address will be needed for the registration. To be sure that you want to subscribe to the newsletter we use the so called double-opt-in process. After successful registration you receive a link via email to activate the newsletter service. Of course you have the possibility to unsubscribe the newsletter and to revoke your consent for the future. For this purpose you have to click on the button in the newsletter or contact the contact email address mentioned above.

5. Cookies

We also use “cookies” to optimize our website. Cookies are small files that enable us to store information related to your PC and you, the user, specifically.. As a rule, cookies allow the user individual navigation and presentation of the website. We use the so-called “session-cookies” which will only be stored for the duration of your current visit on the webpage and the so-called “persistent-cookies” which will be stored on the device for one year after a browser session and in case of another visit on the website this helps to remember the preferences and activities of the visitor.
You may refuse the installation of cookies by selecting the appropriate settings on your browser. Please note that using our web service without cookies may limit the functionality of this web page.

6. Google Analytics and DoubleClick

The Hamburg Commissioner for Data Protection and Freedom of Information reached an agreement with Google based on the decision of the Düsseldorf Group on data protection. According to this, a compliant use of analytical methods of reach measurement of Internet advertisements is now possible under certain conditions. Therefore, it is possible to use Google Analytics in a manner which is compliant with the law and does not raise any concerns. We do, of course, comply with these requirements. In particular, we draw your attention to the fact that Google Analytics is supplemented by the code “gat._anonymizeIp();” on this website to guarantee the anonymised collection of IP addresses (so called IP-masking). Please also note the following information about the use of Google Analytics:
This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses “cookies”; these are text files which are stored on your computer to analyse the way you use the website. The information about the way you use this website created by the cookie is sent to and stored on a Google server in the USA.
Because the IP anonymisation is activated on this website, Google will first truncate your IP address in Member States of the European Union or in other state parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and truncated on a Google server in the USA. Google uses this information on behalf of the website operator to evaluate the way you use the website, to collate reports on website activities and to provide the website operator other services related to website and Internet use.
The IP address sent by your browser as part of Google Analytics is not combined with other data held by Google. You can change your browser settings to prevent cookies from being stored; however, we draw your attention to the fact that, in these circumstances, you may find that you are unable to make full use of functions on the website. You can also prevent the data (including your IP address) relating to your use of the website which is captured by the cookie being sent to or processed by Google by downloading and installing the browser plug-in from the following link””:
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics
Further information about the terms of use and data protection is available at or at
We also use Google Analytics to evaluate data from the DoubleClick cookie for statistical purposes. If you object, you can opt out using Ads Preferences,

7. Social Bookmarks

Our website contains so-called social bookmarks (e.g., Twitter and LinkedIn recognizable by the corresponding icon. Social bookmarks are similar to links or Internet bookmarks. After clicking on the icon you will be redirected to the social media platform. Data will be transferred to the social network not until you are redirected. . Please see the privacy policy of the social network for more information about how your personal information/data is processed when using the network.

8. Social Plugins

This Website uses social plugins of the following providers – Facebook (Betreiber: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) – Twitter (Betreiber: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA) – Google+ (Betreiber: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – LinkedIn (Betreiber: LinkedIn Coporation, 2029 Stierlin Court, Mountain View, CA 94043, USA) – Xing (Betreiber: XING AG, Dammtorstraße 30, 20354 Hamburg, Deutschland) Those plugins collect your data and transfer it to the server of the respective provider. To protect your privacy, we took technical measures to ensure that your data will not be collected by the providers without your consent. Generally the social plugins on our website are deactivated. Only by clicking on the particular symbol, the plugins will be activated and your data will be transmitted to the respective provider. This also includes personal data like your IP-address. By activating the plugin a connection is built between your browser and the server of the social network. If you are logged into the social network it is able to associate this information with your account.
Furthermore activated plugins place a cookie with a unique identifier. Due to that, providers can create profiles about your behavior on the website, whether you are a member of the social network or not. If you are logged in as a member of the social network while you are visiting this website, the data and information about your visit may be connected with your social media profile. We have no influence of the exact range of the data collected by the provider. For further information about the range, the type and the purpose of the data processing and about your rights to protect your privacy, please take a look at the privacy policies of the respective network which can be found under the following addresses:

9. New Relic

This website uses a plugin called “New Relic”. This plugin enables us to create several statistics about the speed of the website. New Relic is based in 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA.
If a user visits a website where New Relic is integrated, the browser of the user connects with the servers of New Relic. Therefore, we have no influence of the exact range of the data collected by the provider and we inform you to the best of our knowledge.
Via New Relic we are informed aboutvisits our website. If the member is logged in on New Relic, the plugin can connect this information to the profile the user has on New Relic. Even if you are not a member of New Relic, it is possible that the plugin collects and stores the IP-address of the user.
For further information about the range, the type and the purpose of the data processing and about your rights to protect your privacy, please take a look at the privacy policies of New Relic.
If a user is a member of New Relic and wants to prevent the collection of data by New Relic and the connection with his profile, the user has to log out of New Relic bevor visiting our website.

10. Google Re-Marketing

This website also uses Google Re-Marketing. Google Re-Marketing is a web service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, where previous visitors of our website can targeted with customized advertisements.
Therefore cookies installed in the browser collect the identification of the users. For the scope of collecting, processing and using of data, see the previous information about Google Analytics. Within the scope of Google Re-Marketing, Google will not connect IP-addresses or other personal data with other data of Google, especially with user data.

11. Disclaimer

If we reference third party websites, direct or indirect, we are not responsible for their content, the availability, the accuracy and the precision of linked pages, their services, links or advertisements. We are particularly not responsible for any illegal, incorrect or incomplete contents and for damages caused by the use or disuse of the liked web pages.
Please note that we are not responsible for the compliance of the privacy policies of other websites. We recommend all internet users, to inform themselves about the respective privacy policies of other websites when leaving our web services.

12. Your rights

If requested, we shall inform you in writing, in accordance with applicable law, whether we have stored personal data referring to you and what this data involves. As stipulated by law, you also have the right to correct, block and delete this personal data.
We will answer all your reasonable questions without any charge and as quickly as possible.

This privacy policy will be adapted to the further development of the internet or our services. Changes will be declared on this page.
For questions regarding data protection please refer to:
Hamburg Marketing GmbH, Wexstraße 7, 20355 Hamburg,