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Containerschiff vor dem Hamburger Hafen © / Christian Spahrbier

Shipping goes digital

Every second shipping company affected by digitalisation - PwC study finds

Four out of five German shipping yards expect customers to be able to make online bookings, do GPS tracking and other business online soon, a study published Tuesday (July 25, 2017) by PricewaterhouseCoopers (PwC) has found. Digitalisation remains a big issue and will bring plenty of change to the German shipping sector. Claus Brandt, Head of Maritime Commerce at PwC, said: “Large parts of the maritime industry realize that digitalisation will not stop at shipping. Many companies realize that and are already seizing the opportunities of GPS tracking and digital logistics.”

Start-up’s technological expertise

Only 16 per cent of those interviewed believe digitalisation is “overrated” while 71 per cent agree that shipping companies must find new business fields. Technological expertise is increasingly important. Around 75 per cent of the logistics and technological companies interviewed prioritise technological know-how in the maritime value-added chain.

Positive forecasts

Overall, the future of shipping is positive compared to a more negative mood last year. A good 70 per cent of those interviewed forecast higher global volumes of cargo over the next five years. Around 60 per cent of shipping companies are expecting higher revenue in the next 12 months. “German shipping companies hope that the economic trough will have been reached soon. Although it is certainly too early to talk of a turnaround, the signs for the crisis-torn shipping sector are good,” said Brandt.

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