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Hamburg presents digital strategy for traffic

Smart mobility concepts to make traffic and transport, safer, more efficient and environment friendly. Application for ITS World Congress

Hamburg’s latest co-working hub, Mindspace, was the scene of a presentation Friday by the Ministry of Economics, Transport, and Innovation on the digital traffic strategy and new ways of using digital technology to make traffic efficient, safer and more environment friendly. The use of information and communication and innovative technology will be pushed ahead based on the strategy paper to make digital change in the sector as lucrative as possible. Frank Horch, Senator for Economics, said: “Modern Hamburg is digital. Traffic should play a leading role.”

Bringing ITS World Congress to Hamburg

Last October, Hamburg announced it’s intention of applying to the ITS World Congress to bring the event, attended by around 10,000 delegates, to the city in 2021. The deadline for submitting the application is next February and a decision will be reached in June 2017. The Senate is investing EUR 1.85 million including EUR 600,000 on the application and hosting the congress.

Harry Evers, Managing Director of ITS Germany, said: “Hosting the ITS World Congress offers a huge opportunity for Hamburg to present the results achieved in ITS to the world public. The congress and the initiated projects will underline the attractiveness of Hamburg as a location and boost sustainable development of the city’s future traffic infrastructure and directly benefit citizens.” Hamburg’s chances of hosting the congress are very good, he added.

Standard data strategy forms basis

Over the next two years, various targets and measures as well as a schedule and financial planning will be worked out as part of the ITS strategy for different partial projects. A standard data strategy for traffic, which allows for networking and exchanging data and information after careful consideration, is central to the plans. At the end of the two years, a progress report with targets and specifications on the projects will be available.

Horch said: “Using these new technologies in traffic offers enormous opportunities. If we don’t do it, others will. The investments that we undertake do not serve any end in itself. They are to make traffic safer, more efficient and environment friendly for residents of Hamburg and our guests.”

Best tariff zone selected automatically

An intelligent building site beacon by the Hamburg Port Authority and Hamburger Hochbahn AG’s mobile pay system called “Check-in/Be-out” were among the first projects presented Friday.

Dr. Sebastian Saxe, Chief Information Officer at Hamburg Port Authority (HPA), said: “Using the pilot project, smartTAG, we can display narrow roads caused by road blocks in daily traffic in real time.” He added: “That is a real advantage for transport users. Once the system has been launched, traffic situations can be shown even more precisely and every participant is guided optimally through the port or city. The next step will be certifying the intelligent beacon.”

Commenting on the interesting new mobile pay system, “Check-in/Be-out”, Henrik Falk, CEO of Hamburger Hochbahn AG, said: “This will allow people to enter buses and trains without cash. The user can travel without worrying about tariff zones and dismount at the end of their journey safe in the knowledge that the best tariff was automatically selected. That will really boost local transport in Hamburg.” The system will probably be tested on the No. 5 first.

Sources and further information:

ITS: Intelligent Transport Systems

ITS refers to advanced applications that aim to provide innovative services relating to different modes of transport, traffic infrastructure and vehicle systems. Based on real time data, large amounts of information and underlying automated processes, ITS’ applications and services can have positive effects. Based on the ITS strategy, the use of information and communications technology as well as innovative technology in traffic can be structured and create the framework for an innovative, multimodal approach to Hamburg’s traffic system and taking account of digital change.

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