The Hamburg-based Nüwiel start-up has become one of ten companies to qualify for IKEA’s accelerator programme, a press release said Friday (September 22, 2017). A total of 1,200 companies had applied for the programme. Nüwiel, the providers of an intelligent, electricity-run bicycle trailer, are taking part in the three-month IKEA Bootcamp underway in Älmhult, Sweden. Tony Sandelius, New Business & Innovation Manager at IKEA Sweden, said: “Our selection process was based on our desire to find companies that could help develop affordable solutions and which are in many people’s reach. We want to interact with these companies and achieve positive outcomes for the planet, people and society.”
The bootcamp is IKEA’s first start-up programme in collaboration with Rainmaking – a global co-operative of entrepreneurs. IKEA is giving start-ups support, access to its facilities i.e. prototype shops and laboratories as well as expert knowledge. IKEA employees are on hand to advise the entrepreneurs. Each qualifying company has its own mentor. The start-ups will present their results when the inspiring programme ends in December 2017.