This is the Newsletter of the Hamburg News Edition 50/2018
How can apps and augmented reality optimize the shopping experience? Questions like these are at the heart of the Surtrade (Smart Urban Retail Services) project, with which Kühne Logistics University is exploring the future of retail. The leading Swiss online retailer Galaxus, which recently moved into its German headquarters in Hamburg-Ottensen, is also looking to the future with anticipation. In an interview with Hamburg News, Frank Hasselmann, CEO of Galaxus.de, talks about his strategy for beating the tough competition and seizing the German online market. – How do the people of Hamburg do their Christmas shopping – in shops or from the comfort of a sofa at home? A new survey gives insight into their preferred shopping habits.
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Hamburg News Editors
Shopping with avatars, AR and apps in inner cities
Surtrade research project working on solutions for omnichannel retailing