Edition 16/2016
Dear reader, LinkedIn Twitter Xing

Users and purchaser will only remain loyal to a brand when it’s impact goes beyond the mere product message and fascinates consumers, said Dörte Spengler-Ahrens, a member of the executive board of the Art Directors Club and Managing Director of Creation Jung von Matt/Elbe in an interview with Hamburg News. The fourth edition of the festival of the Arts Directors Club, one of the biggest events in Germany’s communication sector, gets underway today and lasts until Sunday (April 20-24, 2016). Over 15,000 visitors are expected.

This news and other topics from Hamburg and its metropolitan region will be featured in this week’s edition of our newsletter. All topics mentioned therein are summaries of news presented in depth on the business platform Hamburg News. You can access the bilingual platform at

Best regards
The editorial team of Hamburg News


Bridge builders from Germany and Europe meet in Hamburg

EUR 56 million to be spent on bridge maintenance in Hamburg this year. Civil engineers needed

... read more

ADC festival in Hamburg points to key advertising trends

Hamburg News talks to Dörte Spengler-Ahrens, Member of ADC Presidium, about the highlights of the key advertising event in the German-language region

... read more

"City is well equipped for globalization", says Friedrich Görtz

German Family Business Association meets in Hamburg - interview with regional head of Hamburg branch

... read more

Virtual depot to relieve roads in Hamburg port

Hamburg Port Authority aims to reduce empty container transports with new project

... read more
Hamburger Filiale von Hi Fi Klubben

Hi-Fi Klubben arrives in Hamburg

Danish retail store chain opens first German shop in Hamburg. Many Swedish companies expanding to city also

... read more
Lübecker Altstadt

Hanseatic city of Lübeck launches new festival

Foodtrucks, local bands and guided museum tours await visitors of HanseKulturFestival

... read more