Users and purchaser will only remain loyal to a brand when it’s impact goes beyond the mere product message and fascinates consumers, said Dörte Spengler-Ahrens, a member of the executive board of the Art Directors Club and Managing Director of Creation Jung von Matt/Elbe in an interview with Hamburg News. The fourth edition of the festival of the Arts Directors Club, one of the biggest events in Germany’s communication sector, gets underway today and lasts until Sunday (April 20-24, 2016). Over 15,000 visitors are expected.
This news and other topics from Hamburg and its metropolitan region will be featured in this week’s edition of our newsletter. All topics mentioned therein are summaries of news presented in depth on the business platform Hamburg News. You can access the bilingual platform at www.hamburg-news.hamburg.
The editorial team of Hamburg News