Students at the Hamburg University of Applied Sciences (HAW) won the “Hamburg! Handelt! Fair! – Commerce and Science For Fair Trade” contest Wednesday (December 14) with their concept using fair-trade raw materials for Jan Spille jewellery in Ottensen. To coincide with Christmas, 150 students at seven universities and colleges in Hamburg had developed marketing and communication strategies for fair Advent calendars, seasonal chocolate and Santa Claus figures as well as clothes, handcrafts and wedding rings. The Innovations Kontakt Stelle (IKS) ran the contest and the awards were presented in the Hamburg School of Business Administration (HSBA). This is the second win for students at HAW. Last year, their marketing concept for EDEKA Niemerszein beat four entries by other universities in Hamburg.
Raising demand for fair products
Jan Spille praised the students saying: “The collaboration with the students and their results was great. We will implement some of their ideas.” Spille, a goldsmith, gained insight into the world of miners during his travels in various mining regions. He noted: “Very few mines give information about the supply chain. The working conditions are often illegal and the miners’ livelihoods are often threatened.”
Christoph Wöhlke, Managing Director of Budnikowsky, noted: “Fairness is worthwhile. By purchasing fair-trade products, every customer’s personal purchase can ensure that the demand for such goods rises and that fair trade continues to prevail. That is the only way to achieve long-term, socially-compatible work conditions for everyone.”
Collaborations between science and commerce
The seven concepts had been developed in collaborations between the bio supermarket chain Erdkorn and ISM, the Fair Trade shop in Rathauspassage and Fresenius, the Feines & Faires boutique with EBC, glore Hamburg fashion store with the Academy for Fashion and Design, Budnikowsky and the Hamburg School of Business Administration (HSBA), Jan Spille jewellery with the Hamburg University of Applied Sciences (HAW) and the Rewe Center Stanislawski & Laas with the BiTS Hochschule.
Fair Trade Stadt Hamburg and leading figures in science and commerce in the city initiated the contest. Students drew up their concepts during the winter 2016/17 semester. A jury selected the winner who came away with a prize of fair products.
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