On 13 January, the betahaus Hamburg became an exciting arena vibrating with the spirit of new founders, with six start-ups pitching in front of 150 guests. Jury and audience had to decide unanimously on the start-up, representing Hamburg at the German Startup Engine, held on the festival of the creative industries South by Southwest (SXSW) in Austin/Texas in March. The result after a fierce battle: Triprebel, the travel start-up by Carlos Borges, and minuba, an e-commerce solution by Torben Sominka, were named winners and are now looking forward to promoting its innovative business at the industry’s international lead festival.
Lead Fair Of The Creative Industries
Held in March in each year in Austin/Texas, South by Southwest Festival (SXSW) is regarded as the industry’s most important fair and meeting place of the creative industries. For years, Reeperbahn Festival has been a major partner of the festival. During the festival, floors of the Hilton Austin Downtown Hotel will serve as the SXSW Startup Village and host the SXSW Accelerator with the „German Startup Engine“.
Six Start-Ups, One Winner
The six start-ups that competed in the SXSW-Pre-Pitch with three battlers each presented covered the two clusters travel & mobility and e-commerce. Triprebel, Jaano, Knowhere showcased new solutions for travel buffs, Channel Pilot,minubo, and shipcloud novel ideas for e-commerce. Alle pitches were fought on a high level, and made it difficult for make the right choice not only for the audience. Also the six members of the jury, including Katharina Borchert (SPIEGEL ONLINE), Elke Fleing (Deutsche Startups), Sina Gritzuhn (Hamburg Startups), Jan-Menko Grummer (EY), Marc-Sven Kopka (XING), and Jeremy Tai Abbet (Google) found it difficult to come to a conclusion. However, Es there could only be two winners.
Hamburg Start-Ups On International Level
“The pitch took place at the epicentre of the Hamburg start-up scene. Once again, it has shown that Hamburg start-ups are innovative on a truly international level. Now, we will have to convince U.S. investors. The chances are here and good”, said Jan-Menko Grummer, jury member and partner at EY.
At SXSW, the two winners of the pitch will be representing Hamburg and pitch against eight other German start-ups at the German Startup Engine in front of international investors and a prominent jury.