Visual Trends at Social Media Week

What role do pictures play in social media? Hamburg Marketing GmbH is addressing this issue as partner to Social Media Week Hamburg (SMWHH) which starts next week

The fifth edition of Germany’s largest, free networking conference for professional and private social media users will focus on technology and digitalisation. Around 150 events with 250 speakers are planned in various places across the city. As a co-operating partner, Hamburg Marketing GmbH is presenting the focal theme of Visual Trends. Together with SMWHH, it is organising the panel What makes picture content successful?“ on February 23, on the main stage in the Markthalle.


Hamburg Marketing and SMWHH are also launching #TwinningTime to encourage users to imitate someone else’s photo and to upload it. Similar pictures have been on social media for longer. The aim of this action, which will be announced on posters throughout the city, is to offer visitors to the conference a platform for international networking. The twin photos will be shown on screens across the city and can be retrieved on Deutsche Bahn is donating the prizes as promotional partner to „#TwinningTime. As host of the conference, Hamburg will be joined by Jakarta, Lagos and New York who are also holding a Social Media Week this month.

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About Social Media Week Hamburg

The Social Media Week in Hamburg is Germany’s biggest, free digital conference and will be held simultaneously in New York, Jakarta and Lagos from February 22-26, 2016. This year’s theme is “The Invisible Hand: the hidden power of technologies (and how we can put them to our use)” and is the framework for nearly 170 different talks, disussions and panels in various locations including Hochschule Macromedia, Hamburger Markthalle, betahaus Hamburg, Superbude St. Pauli, Mercedes me Store Hamburg and the Chamber of Commerce Hamburg. Registrations are already underway on The fast lane pass is new this year. Guests with this pass have access to the sessions on the main stage without registering and waiting times.