Games Conference 2016: v.l. Jim Rüggenberg, Prof. Frank Steinicke, Oliver Rößling, Christian Rauda und Stefan Klein © Stefanie Lampe

Virtual reality is key topic in computer games sector

Hamburg Games Conference 2016 highlights new sales channels and future technologies

The Hamburg Games Conference held under the theme “Games Sector as a Trailblazer – Potential for Growth through Virtual Reality and New Sales Channels” ended on March 31, 2016. The interdisciplinary conference for the games sector and related media and digital sectors presented speakers from games, virtual reality, sales and research to a 150-strong audience in the Bucerius Law School. Experts highlighted virtual and other technologies which are changing the digital economy significantly and opening up new sales opportunities.

Virtual revolution

The organiser, Dr. Ralph Oliver of Graef law office, said: “The Hamburg Games Conference has shown impressively the direction in which the market will head over the next ten years. At present, over USD 3 billion worldwide are being invested in virtual reality. Thus, the technology has enormous potential.”

Many speakers, including Professor Dr. Frank Steinicke, predicted a bright future for virtual reality technologies. He noted: “The virtual revolution will influence our society on a large scale – akin to the industrial revolution 150 years ago.”

New revenue sources

Oliver Rößling, Absolute Software agency, explained why virtual worlds would take over B2B sectors and stressed the potential for other sectors such as the automobile industry or property sector. Stefan Klein, business promoter and project manager at gamecity:Hamburg, pointed to other revenue sources: “It has been proven here in Hamburg that we must focus more on VR technologies. That would open up many new opportunities for projects suitable for start-ups and service providers beyond the games sector, for instance, tourism.” Stefan Klein kindly gave Hamburg News an interview prior to the conference.

Sources and further information:

About the Hamburg Games Conference

The Hamburg Games Conference is an interdisciplinary event initiated by Graef law office that specialises in media law. Experts from various sectors give talks on current ssues and highlight trends. The annual conference is backed by gamecity.Hamburg, a project of nextMedia which has over 2,000 players. More information can be found on: Background information and forecasts about virtual reality in the game and other sectors can be found in nextMedia.Hamburg’s digital magazine on

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