SXSW Startup Village 2014 © Vanessa Velazquez

Tinnitracks To Pitch At SXSW in Austin

The only German start-up in the official SXSW Accelerator. The young Hamburg company successfully competed against 500 global applicants

Following the nomination of TripRebel and minubo for the German Startup Engine, Tinnitracks has now been nominated as finalist in the category “Digital Health and Life Science Technologies” at South by South West Conference (SXSW). Tinnitracks will be the sole representative from Germany among an otherwise strong international presence. “Fantastic news for us from Austin, Texas! Our thanks to Sanja Stankovic of Hamburg Startups and to the City of Hamburg, who urged us to participate and supported our application through every step of the process!”, Tinnitracks proudly stated on its website upon hearing its nomination.

48 Start-Ups To Compete In Mid-March

More than five hundred companies submitted their web-based products to the seventh annual SXSW Accelerator presented by Oracle. Competition was tough. 48 Interactive finalists who will be showcasing their products in front of a jury on Saturday, March 14 and Sunday, March 15 at the Startup Village located at the Hilton Downtown Austin. On Sunday, a winner will be named in each category.

“Hamburg is not only an important centre for trade and media, but also a dynamic start-up city”, the founders of Sina Gitzuhn, Sanja Stankovic, and Tim Jaudszims, are being convinced. “This can be witnessed with many founders who passionately present and defend their project, from pitch to pitch. Now, its high time to show some of our Hanseatic start-up fever to U.S. investors.

Support For Start-Ups To Be Continued

Also in 2016, Hamburg start-ups will be supported when entering their business idea to the contest “Tinnitracks is not only the only start-up to participate in 2015, but also the second start-up in general to have represented Germany in the Accelerator since 2011. Together with our two finalists from the German Startup Engine, Tinnitracks will be receiving consultancy and coaching from us to help them them in their preparation for Austin. Hamburg’s start-ups will be represented fantastically!”

Sonormed Scores WithTinnitracks

Tinnitracks is a multi-awarded audiology technology offering a tinnitus treatment based on clinical trials. Developed by German-based Sonormed, the solution transforms everyday music into a targeted neuroacoustic treatment for tinnitus patients, including a new mobile solution.

Sonormed has already received with several innovation and entrepreneur awards for Tinnitracks, including honours from the Federal Ministry of Economics and Technology (BMWT), Munich-based Ludwig-Maximilian-University and University of Technology (TU), from the Heidelberg Innovation Forum, and from the Society of Computer Science. A public and jury prize in their hometown of Hamburg has also been granted to the founders.

Sonormed is being funded by the IFB Investment and Development Bank Hamburg, and with means from the Federal Ministry for Economic Affairs, the European Union (FORT Programme), and the European Institute of Innovation and Technology.

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Hotspot of Creativity: Hamburg

Hamburg is considered a stronghold of the media and advertising industries, and is a popular work place for creative minds, artists, musicians, game developers, and online industry giants such as Facebook, Twitter, or Google. The Hanseatic city is also one of Germany’s hottest sites for start-ups. As the capital of the German music industry, Hamburg attracts artists as well as representatives from the music business. In addition, the city is home to the Reeperbahn Festival, one of the three largest and most important events of music and digital economy in Europe.

On The German Startup Engine

For the first time at the festival, the “German Startup Engine” will present the German start-up scene on Sunday, 15 March, in the Startup Village with an official panel and exciting pitches. As an official part of the SXSW Interactive, the “German Startup Engine” will be held at the Hilton and will be communicated in all media by SXSW.

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