The seventh batch of the Next Media Accelerator (NMA) is in full swing: Eight international media tech start-ups recently embarked on their incubation period are now in an intense six-month programme in Hamburg where there are being assisted by experts and entrepreneurs from the media and tech sectors, securing up to EUR 50,000 investment. The hub being provided for the period is betahaus, Hamburg’s best-known co-working space. The incubator ideas originate from the video, recruiting and gamification sectors among others and are to be further developed in time for Demo Day on December 17. Hamburg News spoke to the start-ups about their dreams, wishes and targets and is introducing the participants of the current Next Media Accelerators in a mini series. We now introduced projects by Cinuru and The Distriqt.
Cinuru – revolutionizing the link between cinema and patrons
Cinuru is made up of cinema + guru. The five-strong team led by Martina Berger and Jannis Funk dreams of making a trip to the cinema more personal by creating a durable link between with its patrons. And an app is the best way of doing this? “We are movie fans and have often had the feeling that we were missing films. At the same time, we know the movie sector and so far, hardly little information on the buying behaviour and interests of moviegoers is available. We wanted to find a solution that on the one hand helps moviegoers to find films to their taste and that provide cinemas with the information needed to target their patrons effectively and to make them aware of the programme,” Berger said. Moviegoers will be able to collect bonus points with the app and identify films that interest them. The data captured will in turn assist the cinemas in making improved and more personalized offers to their patrons.
The media tech start-up feels at home on the Babelsberg film studios site in Potsdam. The team sees finance as one of the biggest challenges for start-ups in the early stages: “We welcome the fact that the NMA is backing us and is opening the doors for us to other potential investors.”
A pilot version of the app is currently running in selected cinemas, e.g. in the Scala in Lüneburg. It should be available in other cinemas by late 2018, and the team have their eyes set on plans for the years ahead: After Germany, the start-up is looking to expand to other EU countries. The founders hope to encourage movie fans to go to the movies more often by making it easier for them to find movies that interest them.
The Distriqt – a streaming service by and for women
The founders of the content start-up The Distriqt are aiming high and seek to launch an entertainment movement for female millennials. In other words, a kind of Netflix that appeals to young women. Magazines, talks and reports lasting between three and 30 minutes are to be presented on the video platform for mobile and desktop use. The Distriqt aims to distinguish itself from other platforms like YouTube primarily through improved quality. Their strategy is to deal with themes more intelligenly and thoroughly rather than focusing on beauty, fashion and lifestyle videos. The two founders, Charlotte Richter-Kiewing and Nasanin Montazeri, will cover business consultancy, marketing and film.
As The Distriqt still in the starting blocks, Richter-Kiewing is especially pleased to be part of the Next Media Accelerator: “There can be no better place for a new content start-up of our kind. We are able to benefit from the NMA expertise and infrastructure, and also gain access to a fantastic media network. Over the months ahead, we intend to expand The Distriqt, to make the brand better known and to produce content that we have created in our ‘Creation Room’. We are, in addition, looking for the right investors.” The first clips are to be tested using Instagram and a community generated, with a view to supplying a Proof of Concept. The Hamburg founders are aiming to launch on the German market in 2019.