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Survival of the fittest spreading to linear TV

50 per cent of Germans already replacing classic TV with new moving image technology

Linear television is alive and well, but the future of classic moving image offers is more open than ever, according to a representative study by nextMedia.Hamburg, carried out by Statista in the run-up to the moving image conference newTV Kongress. Around 80 per cent of Germans still consume linear television leaving video offers from video platforms (67 per cent), media libraries (59 per cent) and on-demand providers (53 per cent) far behind, according to the study.

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The results of the study reveal a clear generation gap in moving image consumption: 87 per cent of 50 to 65-year-olds regularly watch linear television, while only 35 per cent of the same age group use video-on-demand services. The situation differs for the younger consumer group: Moving image content from video platforms such as YouTube (81 per cent) and video-on-demand offers (73 per cent) are the most popular among 18 to 29-year-olds, while linear television only achieves 67 per cent in this group.

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Statista/nextMedia.Hamburg © Statista / nextMedia.Hamburg

Different views become clear in terms of the survival chances of TV formats such as Saturday night shows, chat and reality shows, series and telenovelas. Less than half of 18-29 year olds (44 per cent) believe that all these formats will still exist in five years. About two-thirds (65 per cent) of young video users believe that linear television could become extinct within the next ten years. The older generation does not share this prognosis: 74 per cent of 50 to 65-year-olds believe that none of these classic TV formats will disappear in the next five years. Similarly, 70 per cent of older people are convinced that linear TV offers will survive for the next ten years.

With whom is television watched?

The times of communal moving image consumption in groups of more than two people are over, the study found. Only 11 per cent of those surveyed consume moving images most frequently with their families. Almost one in two Germans watches moving images most often alone (48 per cent). This applies especially for 18 to 29-year-olds (61 per cent). The older generation (50 to 65 years) also watches most frequently alone (47 per cent). Statista conducted the study between January 7-12, 2019 and interviewed a total of 1,000 people. More facts, trends and discussions on moving images can be explored on March 28, 2019 at the newTVKongress, which will celebrate its tenth anniversary in Hamburg’s HafenCity.

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