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New Survey: Music is a Billion-Euro Industry

With sales of eleven billion euro, the music industry is an important economic factor. No other media industry employs more people

The sub-sectors of the German music industry accounted for sales of a total of eleven billion euro last year. With 127,000 staff, either self-employed or employed by companies, the music industry surpasses the employment figures any other media industry. With a gross value of 3.9 billion euro in 2014, it exceeded by far the sums accumulated by the film industry, radio broadcasters, book or magazine publishers. Within the cultural and creative industries, the music industry is thus making a significant contribution to the generation of income.

These are results of the study “Music Industry in Germany”, which was presented on Wednesday, 23 September, at Hamburg’s city hall on the eve of the “musical dialogue”. For the first time, the survey provides solid figures on the German music market and its most important sub-sectors.

Hamburg also Benefits from the Industry

Wen comparing the seven sub-sectors of the music industry, “musical events” (27 per cent) and “recorded music” (22 per cent) account for the highest gross value, followed by “musical instruments” (19 per cent), “Creative” (15 per cent), “music lessons” (ten per cent),” publishers” (five per cent) and” collecting societies” (two per cent).

Also the Hanseatic city, where Germany’s most important event in the music industry will be starting today, benefits from the dynamics of the boom industry. “Whether presented live, on sound carriers, or in digital form – music is of enormous economic importance. In Hamburg, we have known this for some time, with our city particularly benefitting from music tourism. According to the survey, the music industry has the chance to be perceived as key sector of the creative industries”, said Hamburg’s First Mayor Olaf Scholz.

Pioneering Role in the Digital Transformation

Brigitte Zypries, Parliamentary State Secretary at the Federal Ministry of Economics and Technology, said: “The music industry is an important economic factor within the cultural and creative industries in Germany, a fact impressively confirmed by this study. At the same time, this industry is playing a pioneering role in the digital transformation: as one of the first industries to be hit by the digital revolution, it successfully developed good solutions and thus served as a best-practice to other industries. In two ways, the music industry is thus a key sector of Germany’s creative industries.”

About the Study

The study was conducted by the Institute of Communication Studies at the University of Jena (IfKWJ) under the direction of Prof. Dr. Wolfgang Seufert. Commissioned by leading associations of the music industry, the survey was funded by the Free and Hanseatic City of Hamburg, and the Federal Ministry for Economic Affairs and Energy.

The aim of the study was, inter alia, to close existing info gaps in the data of the Federal Statistical Office on the economic situation of freelancers and companies of the German music industry, to complete the significance of existing studies, and thus to reflect today’s industry realities. The survey was conducted from mid-March to June 2015, with 1,300 companies with sales in excess of five billion euro involved in the study.

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