HAW Campus Berliner Tor © Elke Stagat / HAW Hamburg

Students pitch at "Hamburg! Handelt! Fair!" contest

Focus on sustainable communication - Budnikowsky, Rewe, Erdkorn & co seek impetus from universities and colleges in Hamburg

Students at seven universities and colleges in Hamburg, who are developing concepts for fair-trading companies as part of the “Hamburg! Handelt! Fair!” run by the Innovations Kontakt Stelle (IKS), are to present Wednesday (December 14) their results in the Hamburg School of Business Administration (HSBA). To coincide with Christmas, 150 students have developed marketing and communication strategies for fair Advent calendars, seasonal chocolate and Santa Claus figures as well as clothes, handcrafts and wedding rings.

Collaborations between science and commerce

The seven concepts have been developed in collaborations between the bio supermarket chain Erdkorn and ISM, the Fair Trade shop in Rathauspassage and Fresenius, the Feines & Faires boutique with EBC, glore Hamburg fashion store with the Academy for Fashion and Design, Budnikowsky and the Hamburg School of Business Administration (HSBA), Jan Spille jewellery with the Hamburg University of Applied Sciences (HAW) and the Rewe Center Stanislawski & Laas with the BiTS Hochschule .

Founded by Chamber of Commerce

Fair Trade Stadt Hamburg and leading figures in science and commerce in the city have initiated the contest. Students drew up their concepts during the winter 2016/17 semester. A jury will select the winning concept and the winner comes away with fair products.

The Hamburg School of Business Administration (HSBA) is a private business school in Hamburg. Founded by the Chamber of Commerce in 2004, HSBA now co-operates with over 250 companies. As a state-recognised, third-level institution, it offers bachelors and master’s degrees in business as co-operative education and part-time courses for over almost 900 students. HSBA also has a chair for international business ethics and sustainability.

Sources and further information:

About the organisers

The Fair Trade Stadt Hamburg (FTS HH) project was created in 2010 in a bid to to promote awareness of fair world trade by providing development information and education work. Particular emphasis is on public companies, authorities, adminstration, catering, hotels, retails and politics. More information can be found on

The Innovations Kontakt Stelle (IKS) Hamburg is an interface for companies in science and commerce interested in collaboration. It is financed by the Chamber of Commerce Hamburg and the Free and Hanse City of Hamburg. More information can be found on:

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