Die Höhle der Löwen 2018: Swedish Fall aus Hamburg © MG RTL D / Bernd-Michael Maurer

Start-ups kickstart latest "lion's den" season

Get ready for show on September 4: Hamburg's Swedish Fall among contestants

The fifth season of VOX’s TV “The Lion’s Den” returns to television screens Tuesday (September 4, 2018) after a successful fourth season in which the show secured record market shares of up to 16.9 per cent among 14 to 59-year-olds and 21.1 per cent among 14 to 49-year-olds. The show returns with 12 new episodes and six “lions” on the prowl for the best deals including Carsten Maschmeyer, Ralf Dümmel, Frank Thelen, Dagmar Wöhrl, Judith Williams and Dr. Georg Kofler. The last two will take turns in the show.

Competing start-ups

During the first episode, five start-ups will vie for a nod from investors. The Wuppertal-based Catch>>Up is banking on an attachment for vacuum cleaners which catches small parts and prevents jewellery and small items from being suctioned. Jacky F. based in Bonn will try to win over judges with a vegetarian meat substitute made of jackfruit while the Berlin-based Volatiles Lighting has designed flat and touch-intensive light modules that can be mounted on the wall and change colour. Another start-up called the Calligraphy Cut based in Oelde uses a knife-like instrument to cut hair at a certain angle and give it more volume and making it easier to style.

Hamburg’s Swedish Fall

Cheerleading proved the inspiration behind the Hamburg-based start-up Swedish Fall, as high-quality and stylish sportswear was difficult to find. Now Swedish Fall aims to offer functional and stylish sportswear for women e.g. knobs stop underwear from slipping and improves support when lifting. The founders are targeting the athletic sports market and need a cash injection of EUR 180,000 in return for a 15 per cent share of their company.

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