Fitfox-Gründer Dustin Selke & Edwin Hammond - © Pascal Kerouche (

SportScheck invests in Hamburg's Fitfox start-up

Fitfox now part of Otto Group - fitness offers available on SportScheck

The Hamburg-based start-up Fitfox has forged a collaboration with Germany’s biggest chain of sports outfitters SportScheck, a press release said Monday. Fitfox gives people short-term passes to gyms without long-term contracts. So far 150 gyms in 15 German cities have joined Fitfox. “In two years, we wish to offer suitable fitness routines without binding contracts in cities across Germany with over 100,000 inhabitants,” said Dustin Selke, co-founder of Fitfox. SportScheck, a subsidiary of the Otto Group, identified the potential for expanding its own services and invested in Fitfox during April. Founded in 2013 by Dustin Selke, Edwin Hammond and Max Tymoszuk in Hamburg, Fitfox has been available on SportScheck’s web page since early May.

New channel to gyms’ customers

The investment gives Fitfox access to over 80 million client contacts via SportScheck’s online shop, catalogue and social media. SportScheck will market Fitfox’s offers across Germany and turn the platform into a sports experience. Clients have a greater choice of gyms and activities and pay per visit rather than for months on end. Gym managers gain access to clients who are wary of fixed contracts.

Suitable offers across Germany

“The co-operation with Fitfox is another step towards becoming a meeting point for experiencing sport. Coupled with our start-up’s growth goals, we see great potential for offering suitable fitness workouts in gyms to people who want to lead active, sporting lifestyles,“ said Jan Kegelberg, Managing Director and Chief Digital Officer of SportScheck GmbH.

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