Social Media Week 2015 - © Xenia Zarafu

Upcoming Social Media Week 2016 in February

Around 150 events scheduled during upcoming digital conference

Visitors attending 150 lectures, discussions and panels during the upcoming Social Media Week can learn how to use Instagram for brand communication, to address target groups via WhatsApp and master other new technology, social media and mobile gadgets. This exciting digital conference, scheduled from February 22-26, 2016, will be held simultaneously in New York, Jakarta, Lagos and in Hamburg where it will be held for the fifth time. Last year, around 3,000 people – from newcomers to social media professionals – took part in Social Media Week. Registration for this year’s event is already underway.

Fast Lane Pass cuts out waiting time

Registering for the events is free on the Homepage. Participants can also get their own personal overview of events with the aid of the SMW App. This year, a new Fast Lane Pass can be booked via This express pass cuts out waiting times and registration and gives guests access to the sessions on the two main stages. Most events will be held in the University of Applied Sciences (Hochschule Macromedia) and the Markthalle Hamburg convention centre which is also a popular live music venue. Other events will be held in the betahaus Hamburg, one of the main points of contact for start-ups in Hamburg, and the Chamber of Commerce Hamburg.

Potential of WhatsApp

Several events will offer useful information for businesses. Digital expert Kristina Kobilke will advise people in corporate marketing how to use visual social media platforms such as Instagram, Snapchat and Pinterest to reach their target groups. Thomas Ochmann, Managing Director of AKRA software consultancy, will brief people on the IT implementation of start-up ideas. Schwan Communications agency will hold a panel discussion on the digital revolution. Uwe Jens Neumann, CEO of Hamburg@work and Karl Olaf Petters, HHLA’s press spokesman, will discuss the chances and challenges facing Hamburg’s economy. The potential of WhatsApp will be the theme on the closing day. Jennifer Nitsch, an author at the internet agency, crowd media, will show how companies can make use of smartphone chats.

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