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Social media gaining importance as mouthpiece and for feedback

Over every fifth person believes their opinion is better perceived through social media

Some 22 per cent of Germans believe that more notice is paid to their opinions thanks to social media such as Facebook, Twitter while 66 per cent say it remains unchanged and 12 per cent believe that less notice is taken of their opinions, a representative survey conducted by Statista on behalf of nextMedia.Hamburg has found.

Improving content

Around 45 per cent of 18-29-year-olds find that established media consider opinions and issues in social media in a balanced manner. This came to 37 per cent across all age groups. “Athough social media are increasingly being used as channels for distributing content by media companies, they are still important mouthpieces for their users and direct feedback. The direct interaction with users is complicating the work of media makers. But at the same time, new opportunities are emerging. The filtered feedback can play a key role towards innovation and improving content,” said May-Lena Bork, digital expert at nextMedia.Hamburg.

Social media in print and TV

Some 23 per cent criticised that too many opinions are being expressed on social media while 17 per cent pointed to a lack of social media issues in established media. Some 20 per cent of 40-49 year olds and 50-60 year olds would like to see more debates on Twitter and other social medial in print and TV. Statista interviewed 1,000 internet users across Germany aged between 18 and 60 years for the online survey conducted from August 30-September 5, 2016. The results can be found under “content accountability” on Unified – a digital magazine by nextMedia.Hamburg

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