HSBA Innovation Hub © HSBA Karolin Köcher

"Reinventing commerce" - HSBA innovation hub launches

"Square" aims to bring together Hamburg founders, ideas and companies in a novel way

“Square”, HSBA’s new innovation hub, opened Thursday (March 28,201) in downtown Hamburg with the aim of becoming an open house brimful of ideas, contacts and encounters. The HSBA Cooperative State University seeks to position itself as a driver of innovation by redefining interaction between research and commerce using a structured, scientifically sound and application-orientated process. Square HSBA Innovation Hub GmbH is independent of the Hamburg School of Business Administration. The “Stiftung zur Förderung der HSBA” is a shareholder.

Exponential innovation

“Our ambition is to develop rapid innovation. That is the future for Hamburg! Research and practice go down a common path to keep pace with technological and cultural change,” said Dr. Uve Samuels, Managing Director of HSBA and Square. “Our innovative path leads straight to that goal. We want to take HSBA’s successful business model to a new level and develop products and business models with companies and partners. It is great that two innovative partners, universities and companies, are mutually reinforcing each other.”

Dr. Uve Samuels HSBA

Alexander Birken, Chairman of the Executive Board of the Otto Group and Chairman of the Board of Trustees of HSBA, added: “Digitalisation generates disruptions, the half-life of companies decreases and the pace is increasing continuously. Square creates a paradigm for successful transformation ‘Made in Germany’ through the consistent integration of education and business.”

Promoting innovative potential

HSBA has focused on the needs of companies and lived duality for over 40 years. The new independent hub aims to promote the innovative potential of business and science and to create progressive and practical solutions. “We are opening the house and inviting everyone in – companies, start-ups, designers, engineers, biologists. We want to provide space, create networks and thus bring about innovations,” Samuels added. The central location of HSBA, adjacent to City Hall and the Chamber of Commerce, will make it quasi Hamburg’s “living room”. Rapid technological change requires constant focus on systematizing innovation, which is the approach adopted by Square.

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About HSBA

HSBA is the business school of Hamburg’s economy. It aims to support companies in qualifying their employees and recruiting promising talents. HSBA is currently the academic partner of around 1,000 students and over 250 companies. The courses on offer focus mainly on internationally orientated, dual Bachelor’s and part-time Master’s programmes. Further education, a doctoral programme and application-orientated research complete the portfolio. Lounges, conferences and the Digital Innovation Lab’s offers create a platform for exchanging students, science and business.

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