InnoFounder der IFB Hamburg gestartet © Sarah Bischoff/Hamburg News

New funding programme for early-stage start-ups

IFB Hamburg's InnoFounder targeting start-ups and companies with digital business models

The IFB Hamburg newly launched support programme InnoFounder was presented Wednesday (November 15, 2018) at a kick-off event in downtown Hamburg. The support programme marks yet another funding boost for start-ups. Dr. Peter Tschentscher, Mayor of Hamburg, presented funding agreements to the first three start-ups Cronbach, MateCrate and Vimato at the event attended by over 250 representatives of the old and new economy. The programme closes a gap by targeting young entrepreneurs in the (pre) start-up phase and that focus on digital business models.

For start-ups under one year

Tschentscher said: Hamburg has only recently been honoured as a ‘European innovation metropolis’. Hamburg offers the best conditions for young founders with clever ideas. Financing is a decisive success factor in setting up a company. The city therefore supports them with targeted support programmes.”

InnoFounder is one of IFB Innovationsstarter GmbH’s three funding programmes. The subsidiary of the Hamburgische Investitions- und Förderbank (IFB Hamburg) targets mainly entrepreneuers and start-ups with innovative digital business models especially content and media-orientated ideas. It seeks to enable Hamburg-based start-ups to focus on the early phase of founding their company. The prerequisite for the flat rate, personal grant of up to EUR 75,000 is that the company is either still in the start-up phase or has been in existence for less than one year and that its product stands out significantly from the competition. The aim is to launch prospective and innovative start-ups to strengthen Hamburg as a business location in the long term.

Marketing 2.0 and e-sports

Cronbach GmbH develops a novel psychographic marketing system, with which advertisers can raise the efficiency of their campaigns. MateCrate UG has set itself the goal of establishing a nationwide e-sports infrastructure with which national and regional championships can be held in various games. And Vimato GmbH is creating a novel platform for advertisers to manage user-generated content. A total of 15 start-ups, supported by IFB Innovationsstarter, presented themselves at the kick-off event including Nüwiel, Cido and Vireed. The established IFB funding InnoRampUp targets technological, innovative start-ups in the growth phase. The innovation starter fund provides venture capital.

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