On 20 August 2014, the German government passed its first “Digital Agenda 2014-2017” bill. It is aimed at making Germany a world-wide leader by expanding high-speed data lines, internet security and fostering cyber-related entrepreneurship. The National IT Summit held in Hamburg on 21 October will play a key role in implementing the Digital Agenda. Headed by the German Chancellor Angela Merkel, numerous federal ministers will be discussing effective digital strategies at the Hamburg chamber of commerce with more than 800 high-ranking participants from politics, sciences, and business.
Platform of co-operation and innovation
In nine working groups chaired by ministers, state secretaries and state councils and boards of German IT company, policies and measures to exploit the opportunities of the increasing digitization for the further development of the German economy had been developed in preparation of the summit. As central platform of co-operation between governments, industry and the academic world, will include topics such as Industry 4.0, Young IT, innovation, working in the digital world, Internet security and privacy.
New Role of the Media and the Digital Economy
At the summit, the Regional Work Group (RegAG) will tackle the consequences of the increased use of IT in the production, marketing and distribution of content. A focal theme will be the question how content could be monetarised. Given the role of media and digital economy within the economic structure of Hamburg, this topic is of particular importance to Hamburg. The RegAG has bundled more than 40 well-known companies and experts in the “Content & Technology” section and produced a whitepaper, which showcases the opportunities brought along with the change, and reveals how companies could take advantage of these opportunities. In this report will present only the technological chances for innovative developments in content production, but will also display refinancing possibilities by advertising and inform on changes in the behaviour of consumers and users.
Chancen für Hamburg
Hamburg’s First Mayor praises the new opportunities brought along by the digital transition. The challenges of a modern city in the areas of public infrastructure and services should thus be met, for instance in transport, health, energy, e-government, port, with the help of an an advanced. “Hamburg is keen on innovation, open to digital issues and not afraid of new technologies. We develop the modern Hamburg by exploiting the potential of digital progresses, which have a huge potential. First example of a clever use of IT by Hamburg are, for example, the intelligent transport and logistics control in the port of Hamburg”, says Scholz.
Finding answers for tomorrow
“110,000 people have already found employment in Hamburg’s 23,000 companies in the media and IT industry”, states Scholz. “There is virtually no are in media not present in Hamburg.” Against this background, Hamburg is a city destined to embrace the “opportunities and responsibilities to meet the challenges of an increasingly converging media world and to develop answers for the 21st century”. At the National IT summit, they are showcased, for instance, by the four Hamburg companies Pilot AG, dpa Infocom GmbH, CoreMedia AG, and Hamburg Media School.
Best practices by Hamburg companies
Many companies have already understood these new developments and are about to realign their policy. By providing examples of best practice, the whitepaper strives to further stimulate this process. For Hamburg, the digital transformation process and its accompanying development offers great opportunities. Carsten Brosda, representative of the Senate of the Free and Hanseatic City of Hamburg for the media: “We have the perfect host for the summit. Hamburg has both a large variety of creative content producers as well as a broad-based innovative technology industry. Given the commitment and open co-operation of enterprises in the RegAG, we can be optimistic.” Hans-Jörg Schmidt-Trenz, CEO of the Hamburg Chamber of Commerce, adds: “Hamburg companies have understood the enormous opportunities of digital change and use the technology for a media future ‘made in Hamburg’.”
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Download: Whitepaper “Content & Technology”:
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