Look Local © Mats Schonebeck

Look Local Wins SpeedUP! Europe

The content broker for the fashion industry successfully competed against 31 other teams from the speedup! Europe Accelerator Programme

Look Local has been named winner at the SpeedUP! Europe Accelerate of the European Conference on the Future Internet (ECFI) in Hamburg and took home a prize money of 200,000 euro. “We are thrilled about the first place and especially about the jury’s verdict: strong team, solid business model and great vision. The prize money will be 100 per cent invested into product development”, said the winning team

B2B Platform

The winning concept is the brainchild of fashion insider René Schnellen, business consultant Martin Brücher, and software developer Florian Klemt. Even though content brokers exist in many sectors, they are still missing in fashion. In March 2015, the company was officially formed. Today, the startup headquartered in Hamburg-Altona employs three full-time employees. According to the company, Look Local is currently working with 30 fashion retailers and 28 manufacturers and brands, including famous names such as Bugatti, comma, or Marc O ‘Polo. In addition, the startup is networking with licensing partners and has entered technical co-operations.

Open Interface

The key to the uniform manufacturer presentation is an open API that allows to transport content from the cloud to the trader’s website. The brand page on the website is just one of many applications. Diverse content can be transferred through innovative interface solutions to numerous communication channels.

Tailoured For Success

The young entrepreneurs are convinced: “Fashion will always be something you have to feel and see. However, the customer of tomorrow wants to be addressed in a modern way. In this sense: Look Local “. For Felix Müller, who has been accompanying the team of Look Local as startup consultant from the outset, the result is not pure luck, but the result of excellent hard work: “It’s fantastic to watch the professionalism and speed of the team that has been taking them from success to success since the start of the project.”

Seven Minutes Pitch

The team from the startup dock of the Hamburg University of Technology successfully competed against 31 international teams from the SpeedUP!Europe Accelerator Programmme that pitched in the finals of the ECFI in Hamburg. Each team only had only seven minutes to convince the jury of its business model and its implementation. The founders of Look Local succeeded in doing so.

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About SpeedUP!Europe

SpeedUP!Europe is the acceleration and support programme of the European Union. It provides financial support,,innovative support, and entrepreneurial training to European SMEs and teams of web entrepreneurs looking to develop highly innovative applications and building upon the FIWARE technology. Since February 2015, more than 1,000 teams from all over the EU have been supported with 50,000 euro each, including 70 teams from Hamburg. Particularly high in demand are projects in the areas of AgriBusiness, SmartCities and CleanTech.

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