M28 Erdgeschoss VRHQ Nicola Chibac © Hamburg Kreativ Gesellschaft / Leon Daniel

Creative spaces and VR headquarters now open

Future-orientated VR, AI and 3D industries now in UNESCO World Heritage site in Speicherstadt

Hamburg Kreativ Gesellschaft is handing over the ground floor and six other floors in the M28 storage block in the Speicherstadt with a total of 4,200 square metres to its tenants following the opening on Monday (June 18). Studios for music and sound production as well as artists and creative studios will be built there in the coming weeks. The completed refurbishment of the M28 storage block in the historic Speicherstadt by Hamburger Hafen und Logistik AG marks the start of a new cultural and creative industry centre in Hamburg. Speaking during Monday’s opening, Dr. Carsten Brosda, Hamburg’s Senator for Culture and Media, said: “Innovative ideas and creative concepts need the necessary space to develop – the M28 creative memory creates ideal conditions for this.”

Unique in Europe VR headquarters

Special emphasis will be on the Virtual Reality Head Quarter (VRHQ), which is on three floors. People will be able to use modern VR applications and exchange ideas with others. Initiated by the Hamburg-based start-ups Noys VR, Spice VR, Spherie and VR Nerds, the VRHQ is set to become a joint work and exhibition space.

Transfer between research and business

The Digital Reality Research and Transfer Centre at Hamburg University of Applied Sciences complement the focus on virtual reality. Students and graduates in various disciplines including artificial intelligence, 3D sound design, user interfaces and user experience design, etc. can work on new virtual reality, augmented reality or mixed reality applications for science and industry.

Ideas need places

“Ideas need places where they can unfold. The Speicherstadt has always been a place for something new. This is why the Hamburg Kreativ Gesellschaft project fits into the M28 storage facility built by HHLA,” said Dr. Roland Lappin, a member of the Executive Board of Hamburger Hafen und Logistik AG. The company has invested around EUR 9 million have in the refurbishment.

Studios for design, film and music production (XYZ Space) and young sustainable fashion labels (Jan’n June), as well workplaces for creative artists in graphics, illustration, painting, sculpture and photography, architecture, object construction and film will move into spaces on the other floors. The M28 area is the part of the 10,000 square in the Speicherstadt approved by the senate in 2012 for use by cultural and creative industries.

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