Hamburg Marketing has awarded a three-year marketing campaign to Jung von Matt/Sports advertising agency in close co-operation with the Ministry of Economic Affairs, Transport and Innovation. The company is now tasked with developing and implementing a campaign to boost bicycle traffic and the quality of life in Hamburg. This comes after a multi-stage, Europe-wide tendering process. The advertising campaign is scheduled to run until December 31, 2021 and to turn cycling into a positive topic across the city through information, motivation and interaction.
Focus on mobility and quality of life
The city of Hamburg is promoting cycling as part of a future-orientated and sustainable mobility concept. “The aim of the marketing campaign is to position cycling in the metropolis of Hamburg as an urban lifestyle that has a positive impact on the quality of its citizens’ lives. This should strengthen the regional perception of cycling and Hamburg as a city worth living in,” said Michael Otremba, Managing Director of Hamburg Marketing GmbH. Jung von Matt / Sports will develop a detailed concept in the next weeks,. Preparations for the campaign’s measures are being scheduled for winter 2018/19. The campaign will be implemented when the cycling craze recommences in Spring 2019.
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