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More support for innovative ideas in music industry

Ministry of Culture and Hamburg Kreativ Gesellschaft back young music companies - accelerator open to companies outside of Hamburg in 2017

Start-ups and young companies in the music industry have until June 5, 2017 to submit their applications for professional support to the Hamburger Kreativ Gesellschaft, a press release said Wednesday. The “Music WorX Accelerator” programme by the Ministry of Culture and the Hamburg Kreativ Gesellschaft will fund free office spaces, workshops and expert advice for three select Hamburg-based founders’ teams or young companies. Another EUR 5,000 in aid will go towards developing the company. The start-up can then include external service providers such as programmers, lawyers or marketing experts in the development process.

This year, the Music WorX Accelerator is also open to companies outside of Hamburg but who wish to launch their business in the Hamburg Metropolitan Region. Egbert Rühl, Managing Director of the Hamburg Kreativ Gesellschaft, noted: “Music WorX supports young companies who see digitalisation as an opportunity to develop new ideas and offer important impetus to the industry.”

Digital transformation – main challenge

The Music WorX Accelerator gets underway in September and runs until late November 2017. Dr. Carsten Brosda, Senator for Culture and Media, said: “The Music WorX programme, now in its seventh year, offers young innovative companies in the music industry help to set up their businesses. They are both think-tanks and catalysts in an industry in which digital transformation has been one of the main challenges for many years. They can set an example for others in the creative sector. The Music WorX Accelerator is a pioneering funding model for Hamburg’s music industry which strengthens young companies financially and in terms of content.“

Networking at the Reeperbahn Festival conference

Apart from individual consultations and workshops, participants in the Reeperbahn Festival Conference from September 20-23, 2017 can also gain many new professional contacts. The programme ends with a pitch during which start-ups present their business models to an expert audience and potential investors. They compete for the jury’s prize of EUR 5,000. More information and application forms can be found on

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