Founded in 2009 as a pure twitter service under the name “BrightKit”, Hootsuite today is one of the world’s most popular social media management dashboards. Hootsuite allows centrally manage various social media accounts – not only Twitter, Facebook and LinkedIn, but also company profiles, private accounts from Google+, Foursquare, WordPress, and exotic platforms such as the Japanese social network Mixi.
German Roll-Out From Hamburg
Since last year, the Canadian company has been pursuing a broad-based expansion in Europe, with new offices set up in London and Paris. 2014 saw Q1 sales increasing in EMEA by 87 per cent compared to the same period of the previsious year. Enormous growth potential is seen in the D-A-CH mrket. Thus, the social media platform appointed Thomas Seidel as Regional Sales Director for Hootsuite in Germany, Austria, and Switzerland and opened up German headquarters at Hamburg’s Neuer Wall 63. Clients in Germany already include 1 & 1 Internet include, adidas, Arte, BASF, Expedia, the Swarovski group, Victorinox, the WDR and the WWF.
To mark the opening of the Germany office in Hamburg, Thomas Seidel said: “We are very pleased that we can support our customers and partners in Germany even better now from our Hamburg office. Effective campaigns that inspire the audience in the social networks require an understanding of the country’s specifics and its cultural and linguistic peculiarities – especially when it comes to social networking.”
Stronghold of Social Media
In the Hanseatic city, the social media company from Vancouver finds itself in best company. As early as February 2010, Facebook had consciously chosen Hamburg as location for German headquarters and moved into premises at Rödingsmarkt, right in the vicinity of Airbnb, which also came to Hamburg in 2010. “The Hanseatic City provides for us the ideal mix of media, agencies and businesses. As one of the most beautiful cities in Germany with the Elbe and Alster rivers at its heart, Hamburg is also an attractive location for potential new employees”, Facebook officially said in a press release published on occasion of the office opening.
Facebook, Google and Twitter as Neighbours
Meanwhile, Facebook has grown so fast in Hamburg that the company rented larges offices in close vicinity to a Silicon Valley competitor. Only a few steps away from Facebook, Google resides on five floors at ABC-Straße. More than 300 advertising sales staff,, finance professionals and online marketing strategists are working there plus the YouTube team. Youtube’s vloggers benefitting from finding a Youtube flat for filming, working, and living in Hamburg.
Even Twitter today is at home Hamburg. Last summer, the online network opened an office at HafenCity. From its new Hamburg office, Twitter wants to expand the advertising business by selling digital advertising space. “In Hamburg, we find large media companies, large corporate customers, important creative agencies, strong online player and promising startups”, Twitter’s German CEO Thomas de Buhr said at the official opening of the marketing office last year. However, not only North American companies are growing in Hamburg’s dynamic business climate, but also local startups like XING. Founded in Hamburg in 2003, the business network celebrated its ten-year anniversary with record figures of more than six million members rin 2013, making XING the market leader in D-A-CH.