Reeperbahn Festival 2015 © Microsoft Deutschland GmbH

Highlights for digital economy 2016

Several events on digital change to be held in Hamburg in 2016. An overview of key events

At least four information events are to be held next month beginning on February 11 with the Digital Media Conference 2016 (#DMC16). Oliver von Wersch, Managing Director of G+J Digital Products GmbH, and Patrick Wölke, Managing Director of DuMont Digital GmbH & Co KG and other industry insiders will report about business models they are using in their companies to tackle digital change. Issues such as how best to reach users and positioning a company in view of ever growing competitor numbers are top of the agenda. The digital conference is being held for the third time by Cassini Consulting Nord GmbH, a Hamburg-based management and technological consultancy.

Industry 4.0 approaches

Digital change is also on the agenda at the IT Strategy Days from February 18-19. Then, around 700 Chief Information Officers (CIOs) and IT decision-makers will meet in the Hotel Grand Elysée to discuss strategies and best practices for digital business models, pioneering Industry 4.0 approaches, managing IT organisations worldwide and data protection issues. The event is being organized by the Business-Netzwerk Hamburg@work, Faktor 3 Live, a subsidiary of Faktor 3 GmbH communications agency and the CIO business magazine.

Potential of social media

The IT Strategy Days will be followed by the Social Media Week from February 22-26. Events will be held at several venues across the Hanseatic city. Guests can learn during 150 lectures, discussions and panel events how to use new technology, social media and mobile devices effectively. Highlights on the agenda include using the potential of social media platforms for marketing to target groups and the IT implementation of start-up ideas. Those who register beforehand on the Homepage can attend the events free of charge.

Event for online-marketing makers

Another event from February 25-26, 2016 will highlight facts and trends in the digital economy. Then, the “Online Marketing Rockstars” will have an exciting programme on offer for guests in Hamburg’s Exhibition Halls. On the first day of events, guests can learn about current trends in the sector from around 120 exhibitors and in 23 free master classes. On February 26, speakers from online marketing, entrepreneurs and founders will take to the stage and give talks about their work. The two-day event is geared towards professionals in online marketing, who wish to keep up to date and expand their networks.

Experiencing virtual reality

The next event is the Hamburg Innovation Summit (HHIS) in spring. A highlight of this event on May 30 is the presentation of the Hamburg Innovation Award. The nominees include start-ups from the Hamburg metropolitan region and they will present new, innovative business ideas in various stages of development. The Futurecandy Expo is also one showcase of this event. Visitors to HHIS can also try out “New Wave Technology” including innovations in virtual reality, e-health and FinTech. The organizers of this event are the Innovations- und Förderbank Hamburg (IFB), the Startup Dock centre, the TuTech Innovation technology transfer company as well as the Futurecandy innovation consultancy. The venue is the recently completed ZAL TechCenter.

Double event in September: NEXT and Reeperbahn Festival

Diverse digital highlights will also be held this year in late summer. One of those is NEXT which has become one of the leading conferences in Germany’s digital economy with over 10,000 visitors from 40 countries in the past years. After its move from Berlin, the second edition of the event will be held from September 22-23 in Hamburg in co-operation with the Reeperbahn Festival from September 21-24, 2016. The Reeperbahn-Festival Conference is a B2B platform for the music and digital industry and offers industry professionals over 230 sessions, networking events and award shows. Last year, around 32,000 visitors attended the Reeperbahn-Festival which is organized by the Hamburg-based SinnerSchrader and Faktor 3 digital agencies.

Data journalism & new storytelling

According to Meinold Ehlers, Manager of dpa-infocom GmbH and co-founder of Scoopcamp, an innovation conference for media: “2016 is the year of media users. And only three questions count: Who is your user/reader? What are their needs? How do you create measurable values for them?” Every year since 2009, Hamburg@work and nextMedia.Hamburg (since 2014) and Deutsche Presse-Agentur GmbH dpa have invited over 250 experts, decision-makers and innovators in IT and media to discuss current trends and issues at the interface between newsroom, programming and product development. Their focus is on topics such as data journalism, social media and new storytelling in digital meda. The next Scoopcamp will be held in autumn 2016. The exact date has yet to be announced.

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