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Haspa and HSH Norbank found ecommerce accelerator

Next Commerce Accelerator to offer young firms up to EUR 50,000 in equity capital - first "class" of five start-ups to start in summer

The Hamburger Sparkasse (Haspa) and HSH Nordbank have agreed to found the Next Commerce Accelerator (NCA) for start-ups all over Europe to bring experts and firms together to drive innovation in electronic trade, a press release said Thursday (February 2). The city of Hamburg is also a partner to NCA. Apart from EUR 50,000 in equity capital and access to potential clients and business partners, NCA will offer training and coaching programmes as well as office space in return for a 3 to 5 per cent share in the companies.

Stop-over at partner accelerator in Shanghai

The start-ups would relocate to Hamburg for six months to drive corporate growth and have the option of working with a partner accelerator in Shanghai for another month. At present, a four-strong management team and a group of ten investors are being formed for the accelerator. A group of 200 mentors, firms, specialists and representatives of large companies will coach the start-up. The first “class” of five start-ups will launch this summer in Hamburg. Two more classes will follow annually.

Ideal location for ecommerce

Andreas Mansfeld, Authorised Representative of Haspa, said: “We wish to bring Europe’s best start-ups to Hamburg. The Next Commerce Accelerator will give the trade metropolis and companies here more impetus and will attract talent and ideas to the city.” The aim is to strengthen one of the region’s most important business segments and make it more forward-looking. Frank Horch, Senator for Economics, said the accelerator approach holds great potential and noted: “Hamburg is the ideal location for ecommerce. Around 10,000 trade companies like Edeka, Otto, Helm, Cremer, Tchibo and Hawesko meet leading service providers such as SinnerSchrader, pilot, PublicisPixelpark and Novomind here as well as a dynamic start-up system with around 1,000 company launchings in IT and E-commerce every year. “

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