The Hamburg-based Institute of International Economics (HWWI) and Interpol Studies have announced plans to set up a digital, forward-looking laboratory as home to digital and creative companies in Hammerbrook, reports said Monday (March 20). Prof. Dr. Henning Vöpel, Director of HWWI, said: “Hammerbrooklyn will continue to set visible signs of digital transformation in the Hanse city in future.” The space would bring science closer to innovative processes, developments and implementation as the future world of work is to become reality there. Established companies, start-ups, public administration, science and associations are to work together in the magnificient centre.
Digital space for transformation
Mathias Müller-Using, Managing Director of Interpol Studies, told the daily Hamburger Abendblatt: “Digital transformation will massively change life in the city, the future of coexistence and work. Hamburg is getting a space where the future of the city can be experienced in the digital space.” The model is unique as it includes both the city and urban development as well as companies and sectors in the transformation.
Negotiations are underway to bring the magnificent U.S. pavillon at the Milan World Expo in 2015 to Hamburg. Large Hanseatic companies including Hochbahn and Hamburg Port Authority are already on board, according to reports. HWWI recently founded a new institute of digital economics IDEAS@HWWI which would move to “Hammerbrooklyn” by late 2017, if everthing goes according to plan. Another building would be set up there by 2018. Reports have mentioned a double-digit million investment sum.
Read also a guest commetary by Prof Dr. Henning Vöpel in Hamburg News:
Hamburg is becoming capital of digitalisation
Hamburg News has published a six-part series on digitalisation:
Part 1: Identifying and preventing cyber threats
Part 2: Craft sets course for digital future
Part 3: Local traffic gearing up for future demands
Part 4: Hamburg’s health sector going digital
Part 5: Hamburg’s book trade 4.0 experimenting in digital era
Part 6: Smart home technology in Hamburg