Das nma-Team: Nico Lumma, Dirk Zeiler, Meinolf Ellers und Sabela Garcia Cuesta. © obs /Christian Charisius / dpa

Hamburg's media accelerator enters next round

nextmedia accelerator to promote up to 100 media start-ups from Europe and Israel in second round - more investors sought

The next media accelerator (nma) in Hamburg will enter the second round on July 1, 2017 with higher financial resources and a wider investor community, a press release said Thursday. The management team, headed by Dirk Zeiler, CEO, plans to support up to 100 start-up teams by 2022. More than 20 investors including “Der Spiegel”, “Die Zeit”,, Axel Springer Digital Ventures, Funke, Madsack, Syzygy, Performance Interactive Alliance, various regional newspaper companies and Hamburger Sparkasse (Haspa) are involved in the accelerator.

“Easy Testing” – trying out products and services early

Founded by dpa Deutsche Presse-Agentur for international entrepreneurs with business ideas for media content, advertising, technology and service provision, the initiative has already supported 19 start-ups from ten countries and acquired equity since 2015. In some cases, follow-up financing amounting to millions of dollars has been secured from international investors including some in the United States.

The accelerator’s offer is updated regularly. Start-ups can apply twice per year for the six-month programme and receive up to EUR 50,000 in return for a maximum 10 per cent share of the company as well as intense menotoring support. The independent accelerator model for media and advertising is unique in Europe. The “Easy Testing” concept ensures that selected start-ups can test their products and services for market-readiness early with established companies. Entrepreneurs can secure their first customer references and improve their products with professional feedback. In turn, the media organizations involved gain valuable insight into new technologies and innovations.

More investors sought to co-operate with start-ups

Interested investors can participate in next media accelerator’s second funding round until late 2017. Bodo Kraeter, Managing Partner of the advisory Skillnet, which is responsible for fundraising, said: “We are open to national and international companies in the media, advertising, technology and services sectors who want to invest between at least 200,000 and a maximum of EUR 1 million. It is not decisive whether these companies are large and well-known, rather whether they are willing to work with the nma start-ups and test and use their products.” The partners will be given access to applications from hundreds of media-oriented start-ups from across Europe as part of the selection process, and will become shareholders in the start-ups selected by nma.

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