South by Southwest – das Digital- und Kreativfestival in Austin © Will Blake

Hamburg delegation heads to SXSW in Texas

Creative, digital fair - hotspot of start-ups and media figures

The South by Southwest (SXSW) in Austin, Texas is gearing up to showcase and set trends in the digital and creative industry from March 8-17, 2019. At this gathering of creative industries, Hamburg will be presenting itself as a business location and offer fellow travellers a platform to present their companies. The world’s biggest digital fair is a hotspot of creative people, start-ups and media players. Guests such as Barack Obama and Mark Zuckerberg have visited the fair, first held in 1987, in recent years. The IHM Interessengemeinschaft Hamburger Musikwirtschaft, the Reeperbahn Festival, Hamburg Marketing and Hamburg Invest will execute Hamburg’s presentation in Austin. Hamburg-based start-ups such as Sonormed with its Tinnitracks app have already successfully pitched to international investors in Austin and reaped the rewards of networking with industry giants.

Strong Hamburg delegation

Several Hamburg start-ups have secured trips to SXSW, which is seen as a launching pad for fledgling companies. Rolf-Dieter Lafrenz and his digital forwarding agency Cargonexx won the Startups@Reeperbahn Pitch in 2018. In late January, the Hamburg-based start-up Localyze secured a ticket to SXSW with its recruiting software. Daily Dress and its virtual wardrobe as well as the Tomorrow start-up, which boasts a concept for sustainable banking, will also be moving into the start-up villa in Texas for the fair – organized by the private initiative Hamburg Startups. Hamburg Invest’s Startup Unit is one of the initiative’s main partners. Veronika Reichboth, Director of Startup Unit, will represent the Hamburg start-up scene with accompanying founders in Austin.

Sutor Bank’s Hartmut Giesen, an expert on fintechs and SXSW, and Maren and Matthias Wagener, owners of the floating IT agency Vast Forward will also be heading to SXSW. Roland Gerhards, Managing Director of ZAL and Hamburg Aviation will present Hamburg as a leading centre of aviation and take part in a panel discussion on Urban Air Mobility. Hamburg News will be reporting from fair.

Official SXSW 2019 Film

Conference with 25 different tracks

The SXSW 2019 offers 25 different tracks. The conferences are dedicated to interactive, film, music and convergence. Various formats including keynotes, featured speakers, panels, workshops are available. As part of the SXSW Conference, ten Interactive Tracks will explore topics such as New Work, blockchain, intelligent future, health & medical technology and e-commerce. Seven different exhibitions and five festivals on interactive, film, music, comedy and gaming are also being staged. Many events will be held parallel to offer a multitude of events, keynotes, workshops and sessions.

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