The world’s largest computer expo, CeBIT opened its doors Monday (March 20-March 24, 2017) in Hanover under the motto “d!conomy – no limits”. Some ten Hamburg-based start-ups are exhibiting at the joint “Hamburg – Digital Future“ stand. They have received EUR 1,600 each in funds from the city. May-Lena Bork, Senior Manager of nextMedia.Hamburg, said: “As an established digital location, Hamburg must attend CeBIT. Together with ten start-ups, we are delighted to show visitors at CeBIT how diverse the Hanse city is and what the start-up scene has to offer.”
Diversity of innovation in Hamburg
The start-ups representing Hamburg stem from different sectors and include Daily Dress. The company is presenting an individualized fashion app that shows people the perfect outfit based on personal clothes in their wardrobes, weather and occasion. Another start-up called Taxdoo is showcasing a solution that automates the VAT compliance of online sellers in the EU. Taxdoo retrieves all relevant data through interfaces to Amazon, eBay, online shops and ERP systems. Malte Lauenroth, founder of Baqend GmbH, a firm that has developed the Backend-as-a-Service platform to help customers develop data-driven websites and more productive mobile apps, noted: “The joint stand at the fair proves Hamburg’s impressive, innovative strength and gives us an opportunity to present our technology for a faster internet to industry specialists, journalists and customers in a top quality environment.”
“Hamburg – Digital Future” stand
The 315-square metre, joint Hamburg stand also gives visitors a 360-degree experience of Hamburg with a virtual reality headset. The Hamburger Sparkasse is hosting a Hamburg Day on Tuesday (March 21) at CeBIT and will also hold a closing happy hour at the joint stand with start-ups, investors and journalists. Michael Wolf, CEO of wingu AG, said: “The start-up scene in Hamburg is incredibly well networked and will add a special dynamism. We are very proud of this joint presentation at CeBIT.” Hamburg’s Senator for Finance Dr. Peter Tschentscher and Dr. Carsten Brosda, Senator for Culture, are expected to visit CeBIT on Thursday (March 23).